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Transforming customer experience with digital technology

A focus on customer experience is at the heart of any successful company. Digital communications technology and advanced data analysis are combining to transform the way that businesses work with customers, delivering benefits for both. But this transformation is far from simple to achieve. There are risks and obstacles. Technology on its own is not a solution: success comes from a deep understanding of people as well as agility around business processes. But with the right mindset the rewards are immense.