According to the Edelman Trust Barometer, people now have greater trust in organisations than governments. It’s a worrying statistic for the health of our political discourse, but for businesses it also raises the question of both how they should respond and what the opportunities might be.
In this Business Reporter interview, Philippa Cornish, Head of Corporate Clients at the Charities Aid Foundation, talks about how companies could be missing an opportunity to appeal to consumers – and potential employees – for whom Corporate Social Responsibility is of paramount importance.
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