Compliance and monitoring are an often overlooked aspect of analysing the successes and failures of a promotional campaign. By reading the document you will learn:
- Why top CPGs monitor their promo compliance and which KPIs they use to get a comprehensive view of the conditions in stores
- Which methods, data and tools they use to track their KPIs and what they do with the intelligence they gain
- How a matrix of factors can put pressure on promotion compliance monitoring, including differences across channels and seasons
- How the pandemic has impacted promotions and what we can expect in the future
