Customers’ rising expectations have changed decision-making and buying behaviours. Many e-commerce businesses are now seeking to alter their approach to better speak to their customers’ needs. This e-book will discuss the evolution and challenges of e-commerce today, unveiling how websites selling online must quickly adapt and adopt a conversational approach to keep up with their customers.
It will also outline the newest framework for conversational commerce as a tool to help e-commerce businesses improve online interaction with customers, create an interactive shopping experience, reduce friction in the customer journey, and, as a result, improve customer experience and customer satisfaction.
