Jody Glidden, Chief Executive Officer and Co-Founder, Introhive
Whether your company is in an industry where technological innovation isn’t front and centre or you’re in a mature tech stack with a robust set of tools, adopting new technology can be hard.
The former struggles with finding the right technology and bringing their team up to speed quickly so they can get the most out of new tools. The latter tries to overcome the challenges of integrating another tool into an already crowded infrastructure and workflow. But both of these businesses are looking for the same thing: how to increase productivity, reduce costs, and grow, nurture and protect relationships – all while increasing revenue.
Teams are frustrated by the location, organisation and credibility of data within their CRMs. Time, our one non-renewable resource, is lost as teams spend it entering, cleaning and interpreting data. Leaders require line of sight on who’s nurturing relationships, whether those relationships are thriving and what’s working in those areas. Traditional tools can provide that information but only at the cost of significant time and resources.
Relationships are often undocumented, hidden in emails and conversations that could provide key pieces of information because teams don’t have the time to slow down and enter data. The increased revenue from just a few conversations that have fallen through the cracks is often higher than the cost of the systems and tools that make it possible.
Imagine if knowing the contacts of your employees helped you close a $250,000 piece of business or if a leader knew exactly how their entire organisation was engaging with customers and could see, at a glance, where there were gaps and what was necessary to close them. Suddenly, leadership can focus on the actions that drive positive relationships with your customers. Those are the kinds of revelations we’ve seen from customers who have implemented AI-powered solutions.
Change is scary. It’s scary for businesses that are just now developing their technological identity and have to adjust to shifts in the way teams work and communicate. It’s scary for technologically inclined businesses that need to work within a system of tools they’ve invested in and implemented.
Work with your team to make sure you truly understand the pain points. Talk with peers who’ve gone through these sorts of changes to identify your challenges. Work with partners who are willing to explain how their product can answer the question that really matters: “How can we increase revenue?”
To learn more about how we can help you answer this question, check out introhive.com and reach out for a demo today.