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Don’t underestimate the value of giving feedback – new research shows people want to receive it
Imagine you’re talking to someone and they have a big green piece of something they ate for lunch in their teeth. Do you tell them? Whether you do might depend on who they are (you might be more likely to tell your best friend than a work colleague) and perhaps your own personality too.
There’s no doubt many of us avoid giving feedback. It can feel awkward to tell somebody they have something in their teeth, or elsewhere. In a recent pilot study, less than 3 per cent of people told a researcher they had a mark, such as chocolate or a lipstick smudge, on their face.
Beyond issues relating to a person’s appearance, feedback more generally is vital for learning and growth. Students need feedback so they can improve their marks. In workplaces, feedback from managers can improve performance. We also give feedback in our personal lives – when we tell our partner the curry they cooked was too hot, or tell our kids to be more polite.
So why are we sometimes reluctant to provide feedback elsewhere? We might feel embarrassed, or wary that the feedback could upset the person receiving it, or even harm our relationship with them.
The researchers who conducted the pilot study I mentioned above have hypothesised that another reason we may be reluctant to give feedback is that we don’t realise how valuable it is to the person receiving it.
They decided to investigate this theory through a series of five experiments, involving close to 2,000 participants. Their results were recently published in the American Psychological Association’s Journal of Personality and Social Psychology.
What they did
In the first experiment, the researchers asked participants to imagine either receiving or giving feedback in ten different workplace situations: for example if they or someone else had food stuck in their teeth, or there were typos in a presentation.
The researchers intentionally selected scenarios where feedback would help someone – things that could be rapidly fixed. They asked participants to rate on a scale of zero to ten how likely they would be to give feedback, or how much they would want to receive feedback in the scenario.
What they found was a giving-wanting gap: that is, the ratings people gave were generally higher when it came to their desire to receive feedback, compared to the likelihood of providing it to others.
In the second experiment, participants were asked to recall real-life situations in which they had received or given feedback, or had the opportunity to give feedback but hadn’t done so. Again there was a difference in how much people wanted feedback and their willingness to provide it.
Of course, experiments asking people to imagine or remember particular scenarios can only get us so far. The third experiment took place in a lab and involved pairs of friends, roommates or romantic partners providing genuine feedback. For example, one told the other that they should be more present, or that they take too long to get ready.
While less than half of the feedback givers wanted to provide feedback when given a choice, 86 per cent of people wanted to receive feedback, showing again the giving-wanting gap. Notably, the receivers rated the feedback as highly valuable.
In the fourth experiment, the researchers wanted to see if they could reduce this gap. The most effective method proved to be asking participants, based on having them recall an occasion where they could have provided feedback to someone else, to imagine receiving that feedback themselves. Would they want it?
Putting participants in the shoes of the feedback receiver significantly increased the likelihood that the feedback giver would recognise the need for and provide feedback. This suggests that our reluctance to give feedback has a lot to do with failing to appreciate its value.
The final experiment again involved pairs of people giving real feedback. This time, one member of the pair was practising a speech for a competition, while the other was assigned to listen and provide comments. To make the feedback more consequential, a prize was given for the best speech.
At various points during this experiment, both givers and receivers were asked different questions about the desire for and value of feedback. Once again, the researchers found a giving-wanting gap.
What can we make of all this?
The strength of this study lies in the consistency of findings across a range of scenarios: imagined feedback, memories of real feedback, and feedback in a lab setting. It’s clear that people generally want feedback – it’s valuable to them and allows them to improve.
But this study does have some limitations. As the authors acknowledge, it doesn’t consider the effects of power dynamics. For example, feedback from a senior manager to a junior colleague is going to be very different to feedback between friends. The study also doesn’t consider how often feedback is given. A friend who is constantly telling you how to improve is likely to get annoying quickly.
And of course, not all feedback is welcome by all people all the time. While feedback was generally valued and wanted in this study, this wasn’t true in every case. Further, participants giving real feedback in this study were doing so in an artificial setting.
Ultimately, we should still be careful about immediately diving in and telling anyone and everyone how they can improve. Constructive feedback should be specific, actionable, and delivered in a timely fashion. In many cases, asking someone if they would like your feedback can be a good start.
Pam Birtill, Associate Professor, School of Psychology, University of Leeds
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Recruit beyond your comfort zone
Attracting and retaining skilled workers has rarely been more challenging than it is today. From North America and Europe to Asia, the Middle East and Africa, companies worldwide are reporting high talent shortages. And this trend is expected to continue.
Certain major industries are expected to be the first impacted: technology, finance and business services, media and telecommunications, and manufacturing. How can you avoid slowing or limiting your growth in this context? Olivier Desurmont, founder and CEO at Cooptalis invites HR departments worldwide to rethink the framework of their recruitment, practices and criteria.
The “talent crunch”
By 2030, more than 85 million jobs could go unfilled across many industries and continents. Why? Because there aren’t enough skilled people. Much of this shortage is based on demographics and low birth rates. In Japan, in many European countries such as Germany, Switzerland, France, and in Canada and the USA, most baby boomers will have left the workforce by 2030, but younger generations will not have had the time or training to fill most of the high-skilled jobs left behind.
The talents revolution is already on its way
This major trend is already reshuffling the cards when it comes to the future of work – and in the symbiois between countries, sources and recruiters, and also between companies and talents. Work-life balance and societal impact are now at the top of career aspirations for potential employees.
The Great Resignation, which has been shaking America and Europe for several months, is a perfect illustration of this deep change in the relationship to work, and redefines its value.
The race for the most interesting job package is on. Companies are also competing with ever-cooler working environments and corporate culture: slides, ball pools, being allowed to bring your pet to the office, and other attractions. A growing demand that companies focus more on wellbeing and wellness at work is creating a new paradigm in recruitment.
Companies are aware that many workers looking for a new job are doing so because of a lack of work-life balance challenges. They make their career development a priority and want their employers to mentor them and help expand their skills, capabilities, and experience.
The employment landscape is changing a lot. Talent is already at the centre of it.
A necessary shift of mindset in most organisations
New short and medium-term solutions do exist – but they are not sufficient. To succeed in closing the talent gap, companies need to evolve their mindsets and consider new kinds of candidates and new ways of collaboration. This will require more agility and flexibility from organisations.
Now that remote working has grown in popularity, some companies are more open to recruiting employees remotely, even people they have only met in a video conference. Geographical flexibility through long-distance working is key. It allows companies to expand their pool of candidates on a national and international scale.
And it works!
Cooptalis has already been successfully supporting companies to integrate their remote talent. A client in Vietnam was in dire need of a sales manager, a customer success manager and account executives, but his search in Vietnam and the Asia-Pacific region was fruitless. Our talent mapping enabled us to identify several countries in eastern Europe as relevant areas, with many potential employees aligning with the client’s requirements for soft and hard skills, mastery of English and salary offered. We then proposed a headhunting solution focused on directly approaching potential employees so our experts could perform pre-qualification and evaluation tests. As a result, several candidates have been hired on a remote freelance contract from Romania.
To deal with this talent shortage, companies must also be open to new contractual forms of collaboration: increased use of part-time and freelance work and fixed-term contracts. Instead of long-term full-time engagement, consider freelances. Many workers are turning to freelancing in the USA and in Europe, especially for expert positions. Flexible contracts that allow a hire to carry out several assignments for several employers at once may also be a solution.
Facing all these challenges requires an openness to reorganising and embracing new forms of work, from any workplace, with talents coming from any country. Organisations will sometimes have to accept not being someone’s only employer, or learn how to collaborate with an employee who does not speak the company language. Organisations will also have to propose motivating and inspiring projects, both from a technological and societal point of view, if they want to have a chance to retain the interest of candidates. The game has already changed hands: the ball is in the employee’s court.
A new standard of HR data
This abrupt change in the relationship to work heralds the death of traditional job offers in favour of employer profiles. Potential workers will first want to know what your values are, or your commitment to ESG, for example, right now – they won’t want to be bored with stories of how you intend to change.
In this context of new forms of work, merely offering employment is no longer sufficient. That’s why, to meet companies’ and candidates’ expectations, the Cooptalis group has chosen to shake up the usual recruitment process with a new standard of HR data, thanks to an ethical, entirely anonymous and skills-based CV library.
Where most recruitment platforms publish candidates available by city, Cooptalis offers a different choice of truly international candidates, without any discrimination and based on new criteria. Thus, new talents who are open to remote work or can relocate as required, are directly identified. This focus on skills rather than pedigree or degree also contributes to the opening of new perspectives for candidates.
In the age where talent is king, the conditional connection between companies and talents at the discretion of the candidates is also a major asset that proves to be particularly attractive for rare talents not wishing to be unnecessarily disturbed.
To find out more please visit anywr.cooptalis.com.
By Oliver DESURMONT, Cooptalis‘ CEO
INDUSTRY VIEW BY COOPTALIS
Future-proof compliance in the Multiverse of Madness
The world as we once knew it has changed. Forever.
Later this year, the superhero movie, Doctor Strange in the Multiverse of Madness, will be released. The film centres on Doctor Strange and his mystical allies as they enter a portal into a multiverse of alternate realities to confront a powerful new adversary.
Much like Doctor Strange and his friends, compliance teams in regulated financial firms around the world are facing new realities, accelerated by a confluence of events: the global pandemic, the rise of cryptocurrencies, world events such as the ongoing war in Ukraine and the resulting sanctions against Russia, the demographic shift to younger investors and the dawn of the metaverse.
As we come out of the pandemic, working remotely has made us more physically disconnected but more reachable than ever – and cemented how integral digital communication channels are in our working lives. Employees are on the go, in the office or at home. A meeting that is totally held in person will increasingly be a blue moon event. The previous world of “email and phone” has transformed into email, Teams, Zoom, Slack, WhatsApp, WeChat, Reddit, TikTok and more.
While this revolution has empowered employees and customers like never before, it has also created immense challenges for compliance teams. Remote work makes it easier for bad actors to engage in undetected misconduct and harder for firms to promote a positive culture.
To remain compliant, each new communication channel must be recorded, monitored and searchable. The net result: compliance leaders are dealing with higher communication volumes, riskier behaviours, increased regulations and steady or lower budgets. Yesterday’s approaches simply won’t work. In this new age, the new office is creating new data to capture, which requires proven new tech to remain compliant.
Fortunately, innovations already exist to address these challenges. Breakthroughs in natural language processing and multilingual analytics cut through false positives to expertly pinpoint key risks across languages. Increased data volumes are easily managed via massive cloud infrastructure. Finally, advances in machine learning enable fairer, more equitable artificial intelligence.
As a compliance and archiving solutions provider, Smarsh has been rigorously tuned in to these changes and is trusted by many of the largest banks and financial firms in the world. We recently launched our Communications Intelligence Platform to enable compliance in this new world of work and provide companies with a future-proof foundation for their communications data strategies. This enables firms to leverage artificial intelligence and public cloud infrastructure to capture, retain, analyse and act on insights across any communication in any language at any scale.
The new work environment is creating new communications and corporate risks. Uncertainty and change, though, need not spell disaster. Enlightened organisations that are agile and open to leveraging best-in-class new technologies, such as Smarsh’s Communications Intelligence Platform, can rise to the challenge and turn communications data into an asset rather than a liability.
By Goutam Nadella, Chief Product Officer, Smarsh
INDUSTRY VIEW BY SMARSH
Building the workforce of the future, today
The digital skills crisis and Great Resignation are forcing the employment landscape to evolve for a post-pandemic era. The race for digital transformation across all industries shows that the demand for digitally-skilled labour has never been higher, with a predicted 75 per cent of jobs requiring advanced digital skills by 2030. On top of this, the Great Resignation has snatched 4.5 million people off the UK job market since November. Businesses now face the challenge of attracting and retaining employees against this tumultuous backdrop. One thing is certain, the competition for the right talent has never been fiercer.
However, amid this increased precarity, it’s becoming clear that accelerated digital transformation is shaping a new era of talent who are flexible, adaptable and committed to their own growth. Businesses need to prioritise developing and nurturing these individuals, along with the hard skills needed for businesses to thrive in this new post-pandemic digital landscape.
So how can business leaders recognise these specific competencies and attributes within their organisation, and how do they cultivate this type of ability in their employees?
Digital transformation and the fight for new talent
To say the pandemic has influenced the labour market would be a gross understatement: the pandemic wrought a digital-first world geared to be run by digital-natives. As such, the marriage between digital skills and talent retention should not be ignored by employers.
Digital transformation has created a vast new world of opportunities requiring specific skills in many areas, including cloud, data, cybersecurity, software, hardware, to name but a few. We are in a situation now where these new digital roles aren’t being filled at the same rate they are emerging – thus causing the digital skills crisis we are faced with today. Additionally, the disparity between business leaders and IT leaders over understanding digital priorities within an organisation is increasing.
Successful digital transformation demands a change in business mindset, which requires diversity of thought. We are now in an era where further issues such as ESG, improving social mobility in industries, and diversity and inclusion continue to be at the forefront of the business agenda, and rightly so. These are spearheaded by young and ambitious talent who are passionate about making the world a better place through their career and are driving transformation at scale.
Now more than ever, employers must look to drive impactful change through attraction and retention. More needs to be done to nurture this new era of talent.
Combining hard skills and soft skills
As the digital skills gap widens, this attitude towards learning has never been more important. With the current half-life of technical skills standing at just two and a half years, employees should look to upskill themselves to stay employable. A key feature of this new era of talent is their drive and hunger to continuously learn, whether it be through online webinars or paid professional courses. They have a growth mindset, recognising the value of keeping their mind agile to maintain a competitive edge in today’s labour market.
This increasingly uncertain job market is causing business leaders everywhere to awake from their slumber and acknowledge that hard skills are not the whole answer to the skills gap. A balance must be struck between developing young professionals’ technical skills along with increasing the soft skills and competencies required to challenge and bring innovation into the workplace. Skills such as communication, empathy, curiosity, and collaboration are becoming important traits to nurture alongside hard technical skills.
Those that show an appetite for continuous learning and self-development increase their chances of employability. More importantly, they will help organisations innovate and be at the forefront of the digital transformation race. Any robust hiring process should consider hiring for competencies and attributes that demonstrate flexibility and adaptability.
Nurturing the new era of talent
It’s important that organisations now build themselves around the cognitive potential of their people, including the acknowledgement that creativity, collaboration, and interaction all optimise workplace conditions to maximise cognitive flow. With the added pandemic-related pressures feeding into the ’Great Resignation’, it is no surprise that business leaders are looking to invest in how best to nurture their people to help retain current employees and attract new talent.
As continuous learning is a key attribute in remaining employable in the digital skills landscape, businesses should introduce a model of learning that is ongoing and flexible. Training should become embedded into employees’ roles by championing small, frequent learning interventions – or microlearning – delivered in digestible pieces. Not only can this bite-sized information be processed quickly, but it boosts memory retention rates above 90 per cent.
This learning method promotes wellbeing and diversity within organisations as it is more inclusive for all employees. It also removes some of the added pressures that come with learning in a classroom-style environment and is more interactive in approach. It is easier to deliver in a hybrid or virtual working environment, making it perfect for the new age of business.
Redefining talent management for the future
Talent management has undergone more transformations in the last 12 months than it has seen in the last decade. The rise of individualist-driven generations such as Millennials and Generation Z in the workplace has put unprecedented pressure on business leaders to perceive their employees less as cogs in the machine and unlock their individual skills and capabilities.
Recognising how to create fertile ground within your workplace that nourishes this new era of talent provides HR with a unique opportunity to future gaze and hire employees for their potential or capabilities rather than the skills they can demonstrate at the time of their job offer.
As digital services and technologies continue to evolve, businesses need to hire bright young minds who are willing and ready to adapt their skillset. Harnessing this diverse talent will be absolutely vital if we’re to maintain the furious pace of digital change and retain our position as a leading tech nation.
By Geoff Smith, CEO of emerging talent management consultancy, Grayce
About Grayce
Grayce is an emerging talent management consultancy. Since 2012, it has worked with businesses to place thousands of skilled graduate professionals with them, as demand for skilled professionals in change, data and tech continues to grow. The consultancy works with businesses to rethink their talent strategy, build long-term skills capabilities and deliver digital transformation and change.
Its Change+, Data+ and Tech+ Development Programmes are designed to equip graduates with the skills they need both now and for the future and to provide businesses with access to the very best, diverse talent for their assignments.
In this year’s FT 1000: Europe’s Fastest Growing Companies, Grayce ranked 855th, making it the 8th fastest growing Management Consultancy in the UK.
For more information visit www.grayce.co.uk/
INDUSTRY VIEW BY GRAYCE
How to remain youthful and resilient despite stress
A bit of stress can be good for your mental and physical wellbeing, but too much can lead to anxiety, depression and other health problems. It can also make you age faster. So learning to become more stress-resilient is important if you’re not in a hurry to grow old fast.
Studies have shown that people who aren’t good at managing their stress can increase their risk of dying prematurely by 43 per cent. The increase in deaths might in part be due to the effect stress has on DNA.
DNA, which is found in nearly every cell (except red blood cells), contains genes that code for the building blocks (proteins) that comprise your body. DNA consists of two strands woven together in the famous “double helix”. Your cells are constantly making copies of themselves, and when a cell divides, the two strands unravel and an identical copy is made of each – well, most of the time.
Sometimes mistakes happen during the replication process, especially at the end of DNA strands. These mistakes can cause mutations in the copied DNA, leading to the cell becoming cancerous. Luckily, cells have protective caps called telomeres at the ends of the DNA strand that are designed to ensure these mistakes don’t happen.
Telomere caps are like sequences of beads (telomeric repeats). Each time the cell divides, the next generation loses one bead of telomeric repeats. Unfortunately, each cell has a fixed number of these repeats, meaning that it can only replicate a certain number of times before the protective telomere caps are eroded. This number of cell divisions is called the Hayflick limit. Once a cell reaches the Hayflick limit (up to 60 cell divisions, for most cells), it self-destructs (safely). This is the essence of ageing.
Some cells in the body, especially the immune cells that fight infection, possess molecules called telomerase. Telomerase can add the beads back (telomeric repeats) in immune cells (and some others, such as cancerous cells), meaning that ageing can be reversed in these cells. Telomerase can add the beads back, meaning that ageing can be reversed in the cells in question.
This makes sense as immune cells have to replicate many times to fight viruses and bacteria. Without telomerase, they would reach their Hayflick limit and disappear, leaving organisms with no protection. Unfortunately, however, even telomerase stops working properly when people reach their 80s and lose their immune cells to ageing.
It’s not all beyond your control
Smoking, excess alcohol consumption, being overweight and stress are all associated with telomere loss. Telomerase does not work as efficiently when a person suffers from excessive stress, and this causes premature ageing.
Adopting a healthy lifestyle, such as eating a plant-based diet, can stop and even reverse the process. And physical activity, especially intense exercise, can also increase telomerase activity. So leading a healthy life can decrease the speed of ageing as can managing your stress.
As we mentioned earlier, not all stress is bad. In psychology, we differentiate between “eustress” (positive stress), which is necessary for us to succeed at work, in sport and relationships, and “distress” (negative stress), when pressure becomes too much for us to manage. Distress is what most of us mean when we say or feel that we are stressed; it is also what might speed up ageing in your cells.
So there is no need to protect yourself from all stress, only the distress that lasts for a long time, is relentless and prevents you from living your life to the full.
Embracing stressful events and using coping strategies such as seeking help from friends or becoming resourceful when dealing with challenges, can create stress resilience, which in turn is associated with longer telomeres. Also, reappraising an anxiety-provoking event, such as taking on a public speaking engagement, by perceiving it as exciting can help you to manage stress. These techniques can stop eustress from becoming distress and enhance stress resilience.
Resilience is the ability to bounce back after adversity and become resistant to daily stressors. Besides problem-solving, social support and effective use of coping strategies, mindfulness can also help you become more resistant to daily stressors.
Other techniques include doing things that enhance your positive emotions, such as reading a book, listening to music, or playing a computer game. Experiencing positive emotions broadens your mind, allowing you to perceive and draw from your psychological, intellectual and social resources, especially when experiencing adversity.
We can’t yet be sure that these psychological strategies affect telomeres and by extension the ageing process. However, telomere length and telomerase activity in your cells do seem to be negatively affected by stress and positively affected by stress management. So if you have lifestyle changes you can make to help you develop stress resilience, you might want to adopt them. They might not make you live as long as an Arctic shark, but they could add some precious years onto your life.
Jolanta Burke, Senior Lecturer, Centre for Positive Psychology and Health, RCSI University of Medicine and Health Sciences and Padraic J. Dunne, Lecturer, Centre of Positive Psychology and Health, RCSI University of Medicine and Health Sciences
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Why outcome management will shape the future of work
Closing the gap between strategy and execution isn’t just a big challenge for many companies – it’s also an existential threat. Failing to do so could reduce a company’s lifespan by 30 per cent over the next seven years.
The cause lies in an ever-growing market dynamic that’s forcing companies to change their thinking, especially when it comes to traditional process, management and organisational structures. New competitors with fewer resources are challenging established players, moving quicker and winning in the market.
Take the automotive industry as an example: while VW needed decades to cut its original 10-year innovation cycle for the Golf in half, Tesla allowed just four years to pass between the announcement of Model X and its delivery. Traditional success factors, such as efficiency and stability, are taking a back seat. Adaptability and speed are the core competencies of new market leaders.
For quick, adaptable strategy execution, a new anchor that metrics, projects and teams can center themselves around, and a shift in thinking – from output-driven strategy execution to customer-centric outcome management – is necessary. After all, the future of work is not only shaped by new technologies and work models, but also requires fundamental structural changes in how organisations, collaboration and leadership function.
Input, output, outcome: the impact is what matters
To understand outcome management, it is important to consider what an outcome actually is:
Companies that practice outcome management concentrate on continuously creating value for their customers. This is because solved problems are what count for customers. To achieve this, goals, metrics, projects and teams are centred around shared outcomes. This gives communication and collaboration within and across teams a new anchor that ensures a common direction in the midst of change.
The four dimensions of outcome management.
What does it actually mean to implement outcome management? There are four specific areas that can be considered:
Setting a common strategic focus: while achieving strategic goals is a top priority for companies, studies show only 28 per cent of managers know the strategic priorities of their companies. A clear common strategic direction is vital. Markets are also becoming less predictable. Accordingly, companies need teams that understand the business strategy, quickly create independent outcomes and contribute to organisational goals, even when faced with constant change.
Aligning goals and teams: the biggest obstacle many CEOs face when it comes to successfully executing strategy is a lack of alignment and support from other teams. Unclear dependencies between teams and hierarchies often lead to serious capacity and prioritisation problems. However, with the proper processes and tools, alignment can be made simple and efficient. Aligning teams based on goals and capacity before the start of the strategy execution process can ensure optimal use of resources. This correlates with higher profitability and better fulfillment of revenue goals.
Working in an outcome-oriented manner: a lack of focus on strategic priorities during execution often means that the risk of not fulfilling outcomes goes unnoticed. This makes it impossible for management to course-correct early on. The key is to empower teams to concentrate on their most important results and learn from their progress. By continuously communicating priorities, identifying bottlenecks early and resolving them quicker, companies such as 3M and Roche were able to increase their performance by 20 per cent.
Continuously adapting the organisation: in many cases, executives fail to make the progress of their transformation efforts measurable. And while managers should be driving exactly this progress, they must often do so without support from a structured process. With the right information and a clearly structured transformation process, however, organisations can be empowered to work both within and on the system, and continuously develop the company. By consistently improving how they plan, align and execute around outcomes, organisations become better at achieving them.
At the organisational level, outcome management leads to strategies being quickly and reliably translated into business results, regardless of how market conditions and customer demands change. At the team level, shared outcomes lead to improved collaboration and clearer communication within and between teams. This, in turn, leads to less friction, more synergy, improved focus and, ultimately, increased efficiency.
Outcome-oriented work is becoming state of the art for any future-ready organization. Various methods and tools can help to implement this. Learn more about how outcome management can help your company turn strategies into real business results faster.
INDUSTRY VIEW BY WORKPATH
Deconstructing the future of work
Four-day weeks, on-demand pay, ‘rural’ talent, digital workers… in recent times, we’ve heard these ideas accompanied by seemingly teleological questions about work as a construct.
The timing is understandable given the confluence of factors at play – the rise of digital, labour pyramid issues and the after-effects of a global pandemic, including a desire for more meaning in work and convenience through remote work. After years of navel-gazing, society is finally waking up to the fact that our jobs, the way we do them, the time we spend and the very fundamentals of the nature of work itself are perhaps incongruent with the world we now live in. This realisation opens up the very promising possibility of re-examining and perhaps reconstructing work for the new era. But, beyond the clarion call, what exactly does it entail, how do we understand the future of work and how do we design for it? Fundamentally, we can break it down into three distinct components: the how, the where and the who.
Nature of work – how will work be done?
Digital technologies have truly come of age. From cloud to AI, we’ve been able to accelerate technology adoption to significantly enhance ways of working. Today, we have multiple ‘digital born’ businesses that are disrupting markets using technologies that only a decade or two ago were considered futuristic.
As we look at adoption of these technologies in the workplace, it becomes clear that the nature of work will change considerably. Robotic process automation (RPA) and AI-based automation can significantly reduce the number of transactional tasks to be delivered manually, in addition to a few judgement-oriented tasks. The universe of tasks that can be automated or streamlined will expand as these technologies mature. With cloud, AI and analytics, systems of record become more scalable, data pipelines can be streamlined and meaningful data itself becomes more accessible. This further enhances our ability to use data to derive insights and make informed decisions.
Everest Group’s future of work research shows that the adoption of these technologies has accelerated during the pandemic. More than 70 per cent of organisations have invested in digital in the past 12 months and about 50 per cent of those expect to invest more in the next six to 12 months. Naturally, all of this has implications for the kind of work that then falls to the human workforce. With transactional tasks largely automated, judgement-, expertise-, and empathy-oriented tasks and related skill sets (including ‘soft skills’) become more important. But this is not a gloom and doom job-loss scenario; digital hardly ever is. Digital will also create jobs for talent who can acquire skills related to automation, AI, analytics and the cloud.
In essence, the nature of work is changing. Enterprises will need to prepare for these eventualities by ensuring they have adequate skilling programmes in place, starting by building skill taxonomies for the future, assessing current skill sets and building out continuous learning, upskilling and reskilling programmes to enable a future-ready workforce.
Work location – where will work be done?
Our research indicates that over half of today’s enterprises expect more than 40 per cent of their employees to continue to work from home over the next two years or so. The pandemic has dispelled certain notions about remote work while highlighting its challenges. No longer do we question if remote work is efficient or even a possibility. Video calling and conferencing tools, collaboration technologies and the potential of the metaverse have meaningfully reduced the friction that deterred work from home. Employees have gained from shorter commute times, greater flexibility and proximity to family.
On the other hand, 55 per cent of enterprises see employee engagement as a key challenge in a remote-only environment, and 50 per cent see organisational culture as difficult to maintain with full-time work from home. The middle ground – hybrid work – seems destined to be a key component of the future, and enterprises need to design their environments for this reality, redesigning physical and virtual workspaces, embedding information security as needed and changing management styles to accommodate the hybrid working model.
As remote working has gained more acceptance and mature economies have aged, the time has also come to de-link talent from geographic location. Beyond the US and India, emerging technologies such as AI and automation have sizeable talent pools in multiple countries across the world. The enterprise of the future should seek to leverage this talent, applying similar guiding principles as those for hybrid work with additional focus on local compliance, managing cross-cultural teams and customising policies.
INDUSTRY VIEW BY EVEREST GROUP
Managing the complexities of a global-first company
Becoming a global-first company may be the key to helping businesses withstand the upheavals endured in the modern world, such as societal shifts, rapid advancements in technology, political volatility and public health crises. We only need to look at tech giants for evidence: unlike the high street shops that took a heavy hit during the pandemic, global companies thrived, seeing record-breaking profits.
Companies with an online presence are already competing in a global market. Most importantly, their competitors are competing in the same environment and are likely already thinking global-first.
But what is the difference between competing globally and being a global-first company?
A company with a global-first mindset views the whole world as a commercial opportunity. It looks to tap into a global talent pool, accessing potential employees that extend beyond their home country. These companies understand that serving the global market requires teams placed throughout the world to facilitate a deeper understanding of local customer behaviour and needs.
What’s more with a broader talent pool comes greater diversity – of culture, experience and thought. Instead of 10 people on a team who all share the same background from the same place or lived experience, a fully remote, distributed team can reflect the global spread of clients and customers. This is the global-first reality at Omnipresent, a global employment partner, that has grown into a team of more than 230 people in 42 countries and regions in just over two years.
While a globally distributed group of talent may sound like perfection for companies wanting to stay globally competitive, managing a global workforce can quickly become a logistical nightmare, especially for small- and medium-sized companies. There are serious challenges and complexities – both cultural and practical – that come with operating in an international, asynchronous environment.
Building a global team is not a walk in the park. What works in a company’s home country may not be feasible in other regions. Each market needs to be treated as its own special entity, from sales to marketing, to product and service delivery. This global-first approach should be woven throughout every aspect of the organisation.
Communication leads the way
Good leaders put themselves in the shoes of the person furthest away from the company’s centre, which means leadership teams need to be deliberate about their communications. The quality of the experience for people furthest away from the company’s centre of gravity can be far from perfect.
Communication is every company’s heartbeat. As your company becomes more global and your workforce more distributed, it’s vital to have a well-tuned, consistent internal system for sharing information. This helps ensure everyone in the company is aware of what is happening in the different regions and functions of the business. Making an extra effort to ensure all team members are getting the same access to information, regardless of their location, can be achieved by setting up shared cloud-based communication channels and agreeing on how they are used companywide.
Building a global team also comes with complexity of managing people across several time zones. How do you organise a company-wide, all-hands meeting? Do you ask people to work outside the normal working day, or do you hold three different meetings?
Being global-first means finding solutions that keep the global team and their needs in mind. Our solution is to hold one meeting on Wednesdays, alternating weekly between mornings and afternoons UK time. This allows our colleagues in Asia and America to join live during a traditional work day at least every other week. Having as many team members as possible on the call allows them to ask questions and get the same information in real-time. For those unable to attend the live meeting, recording software helps bridge any communication gaps.
Navigating cultural differences
A global workforce is a multi-cultural workforce, and with that comes the challenge of navigating different social norms and expectations. Leaders need to ensure that everyone in the company accepts these differences, and understand how to operate cross-culturally. By instilling these values into the everyday, companies can help create a solid company culture.
It takes communication and a commitment to create a corporate ethos that appreciates both the similarities and differences in culture across a workforce. It’s important to make this a priority as a global-first company, and incorporate it into the organisation’s values.
Get ready for complexity
Being global-first is also supercharged with administrative and bureaucratic complexities, especially in the areas of HR, legal, payroll, operations and finance.
For example, companies need to consider salary benchmarking across cities, countries and/or regions. What type of compensation should someone in Lagos, Nigeria, receive compared to someone living in New York, US? Should employees be paid the same rate no matter where they live, or should market rates be applied? How do companies manage different currencies when paying salaries? These are all crucial questions global-first businesses need to answer.
Companies also need to consider benefits, holiday pay, social contributions, healthcare – and how they may differ from region to region. For example, US companies typically offer employer-funded healthcare, but what happens in Europe, where government-funded healthcare is standard? And what social contributions or taxes should employers pay in Singapore versus Chile? How do you budget for the different corporate rates in different countries?
Existing solutions that have traditionally helped multinational companies operate globally and geared towards just that, big corporates. They often do not work for new, smaller companies at the beginning of their global expansion journey. These companies need solutions that are a lot more cost-effective, agile and which leverage technology-enabled products.
Regardless of location, a global-first mindset allows people to build great things together and speeds up innovation. By recognising the global challenges and complexities, and putting in place the right practices, tools and systems, companies can help alleviate the pain and friction, allowing them to benefit from a global talent pool and a global market.
To understand how international businesses are embracing new work practices with global talent, download the Work From Anywhere report at Omnipresent.com.
By Matthew Wilson, Co-founder and Co-CEO, Omnipresent
INDUSTRY VIEW BY OMNIPRESENT
Drink problems at work got much worse during the pandemic – here’s how employers can tackle them
The Downing Street “partygate” scandal has shown how alcohol use can be embedded in the everyday workplace. The internal investigation being led by senior civil servant Sue Gray is expected to make clear how normalised the culture of drinking has become within the centre of government under Boris Johnson’s administration.
But this culture of drinking in the workplace is not restricted to government, of course. We know that drinking carries a heavy cost for employers in terms of work absences and reduced productivity – including when it is happening outside work.
Alcohol interferes with sleep, particularly the quality of sleep, making people tired, less able to concentrate, and less likely to do well at tasks that require motor coordination. And more generally, alcohol misuse is a leading cause of disability, ill health and death in the UK.
One major concern is that the Covid pandemic may have made it easier for employees to drink more alcohol while working from home. The World Health Organization recognised some time ago that this change in working practice could lead to a rise in alcohol consumption and provided advice on how to manage this.
New research covering the period of the pandemic has subsequently revealed the dramatic rise in drinking among those who were deemed to be high-risk drinkers prior to the pandemic. These risks include not only developing psychological and physical dependence but a range of health problems including cancer and heart issues.
By the end of October 2021 in the UK, this group of high-risk people rose to an estimated 8 million – up from 6 million in February 2020. It’s easy to imagine how changes such as working from home could have contributed to this.
Many employees have seen their colleagues less frequently as meetings and conversations have been conducted virtually, meaning that problematic drinking is less likely to be detected or managed. We also know that people tend to pour larger measures when at home and lose the social cues around the pace of drinking which they would get in a pub or bar.
It’s not just about having the opportunity to drink more that the change in working practice has produced; it is the additional toll that this and other restrictions have on workers’ mental health. Alcohol is very effective in the short term for mitigating feelings of isolation, unhappiness, stress and a lack of hope – all factors that are known to have risen during the pandemic.
Yet in the longer term, drinking can increase the risk of anxiety and depression. So while some people may use alcohol to cope with work-related stress and other negative feelings, it can end up contributing to them.
Employers and alcohol policies
Early in the pandemic, the Chartered Institute of Personnel and Development (CIPD) published a report highlighting the need for UK employers to have effective policies in place for problems with alcohol. The research found that in the previous two years, one third of employers had disciplined an employee and a fifth had dismissed an employee due to alcohol use. Training for line managers was particularly poor, with only 12 per cent having been given specific training on procedures and policy in relation to alcohol.
This raised the issue of how we all view problems with alcohol. Too many people, including employers, see getting drunk as self-inflicted or a “bad” choice made by the employee. This view of alcohol as a set of one-off incidents at work which requires employer intervention unfortunately misses the reasons why people develop problems with it.
Instead of viewing alcohol problems as a disciplinary matter, employers need to see them as a health issue. Though there is no legal requirement that employers have policies to deal with alcohol at work, or allow time off work for treatment, these kinds of supportive policies are shown to have positive outcomes for employees and employers. The CIPD report showed that where employers had referred a worker to specialist alcohol treatment, 69 per cent continued to work for the organisation.
Of all the drugs that people use, alcohol takes more time and regular exposure to develop a dependency. Many people at high risk are functional drinkers: they continue to work, have relationships, and outwardly appear unaffected.
This can make it difficult to discern when they have a problem, and it will often require the person to own up to it first. Many won’t want to do this because it comes with so much fear and stigma, but it’s more likely to happen where they know their employer will respond supportively and without judgement.
The only intervention the government has made on alcohol during the pandemic is to ensure uninterrupted access to the drug. As Covid took hold in 2020 and restrictions were put in place, the government placed off-licences in the same category as pharmacies, deeming them to be “essential services”. So although pubs, bars and restaurants were closed people could still buy alcohol from off-licences and supermarkets.
The focus on “partygate” is a good moment for employers to reconsider their policies and procedures for dealing with alcohol and work, but also how far problems such as work-related stress exacerbate problems with alcohol. As has been apparent from all the recent Downing Street headlines, the government and civil service seem to be no exception.
Ian Hamilton, Associate Professor of Addiction, University of York and Lisa Rodgers, Associate professor, labour law, University of Leicester
This article is republished from The Conversation under a Creative Commons license. Read the original article.