q Omnichannel vs. multichannel - understanding which is better for your business and customers - Business Reporter

Wednesday 6th October 2021, 16:00 (BST)

Omnichannel vs. multichannel – understanding which is better for your business and customers


Duncan Brock

Group Director at CIPS, SupplyChainTalk Host

Duncan Brock is a member of the leadership team of CIPS. He’s had a specific interest throughout his career on implementing category management and developing the skills and capabilities of procurement teams. His procurement experience comes from working for Ford, Mars, Black & Decker, NTL (now Virgin Media) and RSA. He is also a CIPS spokesperson for conferences and media interviews on supply chain matters.

Tom Rose

Head of International Operations , SPAR International

I am a retail and supply chain professional that has a proven track record in fast moving, high demand environments operating within retail stores, regional teams, with suppliers both nationally and internationally together with third party logistics operators in five countries.

I have a well rounded business background from store and central operational experience to specialist expertise in supply chain management allowing me to effectively put myself in the position of my customer to ensure maximum return is generated from minimum effort. The concept of ‘customer’ is core to my approach to every challenge.

I build relationships quickly and have an engaging conversational style with a strong initial impact that allows me to build good working relationships both internally and externally. I am a confident coach both within my team and the wider business. I am confident communicating at all level from board to support team members.

Xabier Basañez Lorenzo

Managing Director LATAM, Alcott Global

I have been working in Supply Chain for more than 20 years through all the 8 key standard SC Processes, giving me expertise in Executive Search and Consulting. My focus: To be able to help businesses get better results! and build strong teams in the process. My passion is synchronizing logistics and supply chain processes.
My expertise is well-rounded in Supply Chain, Executive Search in the field, Procurement, Transportation, Distribution, SCOR & GSCF, Strategic Planning, S&OP, Logistics, Business Processes, Lean Manufacturing at FMCG, Consumer Products, Perishable Products, Agribusiness, Animal Protein, Manufacturing, Spare Parts Showrooms, and Energy
I’m a Results-oriented and metrics-driven leader with a continuous improvement approach and a high sense of urgency. Key Business Process synchronizer focused on continuous improvement to delight Customers and improve profitable account management. Understanding bottleneck and the root cause of the problems, assuring the cost reduction and efficiencies that produce growth and strengthening corporate operations. Training and coaching skills. Offer business acuity, networking, and negotiation skills that build sustainable businesses throughout the international arena.
Designer and Evaluator of the 8 Standard Supply Chain Processes for any Organization: CTM, SRM, CSM, DM, OF, MFM, PDC and RM.
Geographies: Latin America, USA, Spain, Saudi Arabia & GCC,

Richard Wilding OBE

Full Professor & Chair in Supply Chain Strategy, Cranfield University School of Management

My role is “To inspire, inform & innovate supply chain development and performance. Through challenge, best practice & academic support for public and private sector organisations and driven individual professionals who are intent on improvement”

I challenge and inspire supply chain & business leaders to innovate, enabling them to create economic, environmental and societal value thus benefiting their businesses and themselves. I do this by working with senior business leaders as an advisor, mentor and Non-Executive Director, by connecting networks and linking expertise of organisations and individuals, through my thought leadership that utilises “evidence based” knowledge that is communicated in an engaging and inspiring way through multiple channels in order to stimulate and create Action.

In summary, I challenge & inspire Supply Chain & Business Leaders to Innovate!


Prof Richard Wilding OBE, BSc (Tech), PhD, CEng, Eur Ing, FIET, FCILT, FCIPS, PFHEA, NTF

As Chair (Full Professor) in Supply Chain Strategy at the Centre for Logistics and Supply Chain Management, Cranfield School of Management U.K. , Past Chairman of the Chartered Institute of Logistics & Transport UK & Director / Non Executive Director at organisations including Leidos Supply Ltd. He is described by the BBC as “one of the worlds leading experts in logistics & supply chain management”.
Richard works with European and International companies on logistics and supply chain projects in all sectors including pharmaceutical, retail, automotive, high technology, food drink, professional services. He is a highly acclaimed presenter and regularly speaks at Industrial Conferences & international lecture tours. He has published widely and is Editorial Advisor to a number of top journals. His passion is taking knowledge and creating ACTION.

Richard’s special areas of interest include the creation of collaborative business environments, reducing supply chain risk, time compression & techniques for aligning supply chains to maximise customer value and reduce cost.

His significant contribution to Logistics & Supply Chain Management has been recognised in being appointed Officer of the Most Excellent Order of the British Empire (OBE) by Queen Elizabeth II in the 2013 New Year Honours for his service to business. He has received and won multiple industry awards and is listed on many “influencer” lists. In 2019 he was winner of a “National Teaching Fellowship” the most prestigious individual award in Higher Education.

Contact via: www.richardwilding.info

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