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Are blockchain oracles heralding a new era of smart contracts?
With the dominance of Airbnb, Booking.com and other accommodation-sharing platforms, we live in an age where you often need to be your own travel agent and concierge when it comes to finding, booking and getting into your place in the sun.
But one part of the process often leaves much to be desired. More often than not you’ll find yourself punching a four-digit code the host has sent you into a lockbox to retrieve a key with which to let yourself in. Such an old-school link in an otherwise digital chain hardly makes for a seamless experience.
One alternative is smart lock – a minicomputer which can fully automate the check-in process with the help of the guest’s smartphone. But even if the transaction itself took place on the blockchain – a distributed ledger reputed for its immutability and security – these provide swathes of new attack surfaces that can serve as both digital and literal backdoors for hackers to access a property.
Smartphones can be stolen or hacked, while smart locks are IoT devices that have much weaker inbuilt security controls than IT systems.
Some second-generation blockchains can already enable smart contracts, which, once their secure integration with external data sources is solved , can revolutionise the way we collaborate or trade with each other.
Smart contracts are computer programmes that can self-execute on the blockchain when specific conditions are met. Data proving the fulfilment of these pre-set conditions can be fetched into the blockchain from online sources such as weather apps, flight delay data and price feeds – or payment data as in the example above.
But the execution of the contract can also be conditioned upon information coming from the physical world via movement and temperature sensors or RFID tags. The question is how these external data sources will get fed into the blockchain.
The most obvious route is via an API – a software intermediary that allows two applications to talk to each other. Using only APIs as data sources, however, would mean that each node of the blockchain would have to contact the API individually, and – as data changes in real time – they would get different results.
This would throw a spanner in the works of the blockchain’s consensus-making mechanism, based on all nodes receiving identical data to approve a new block.
Third- and first-party oracles
Enter oracles – middleware that can mediate between blockchains and off-chain data sources (APIs) and post external data on the blockchain, thus enabling smart contracts to execute.
But centralised oracles not subject to the blockchain’s underlying security mechanism can provide backdoors to decentralised ecosystems. Therefore, a blockchain can be only as secure and trustworthy as the off-chain data it relies on for a trigger.
So far there are two different approaches to addressing the oracle problem. The first involves fetching the data on-chain after it has been verified either by third parties or by reputable and trustworthy API providers themselves.
Although it can be a good way of guaranteeing data authenticity and accuracy and increase the accessibility of real-time data on the blockchain, this approach is still somewhat foreign to the original concept of a distributed public ledger designed to bypass any central authority.
The other way of tackling the oracle problem is to leave data off-chain while creating a decentralised oracle network (DON). In this scenario, blockchain oracles retrieve data from external sources independently and bring it on-chain following a data validation and consensus procedure to make sure the data triggering the contract is reliable.
In the second scenario, blockchain oracles are more than just data feeds. They also serve as autonomous auditors of the information they fetch onto the blockchain.
However, being a decentralised system, oracle networks, just like blockchains, need to ensure that nodes aren’t hoarded by one individual or a group of hackers until, thanks to owning the majority of them, they are able to compromise data to serve their own needs. For example, they can feed false data into the blockchain that will trigger smart contracts they can cash in on by playing the system.
There are several hurdles that blockchains – both public and private – and smart contracts need to clear before they can be implemented for use cases beyond crypto and prediction markets – such as their legal enforceability and energy consumption. Finding ways of getting accurate and timely data to them without compromising blockchain security, however, needs to come first.
The top 3 skills needed to do a PhD are skills employers want too
More and more people are applying to do a PhD. What many don’t know is it takes serious skills to do one – and, more importantly, complete it.
We analysed the selection criteria for PhD candidates on a platform that advertises PhD programs. Our analysis of thousands of these ads revealed exactly what types of skills different countries and disciplines require.
Why do a PhD in the first place?
People pursue a PhD for many reasons. They might want to stand out from the crowd in the job market, learn how to do research, gain a deeper expertise in an area of interest, or pursue an academic career.
Sadly, too many PhD students never finish. The PhD turns out to be too hard, not well supported, mentally taxing, financially draining, etc. Dropping the PhD often means significant financial loss for institutions and individuals, not to mention the psychological costs of other consequences such as low self-esteem, anxiety and loneliness.
Our society and economy can only benefit from a better-educated workforce, so it is in the national interest to manage PhD intakes and be clear about expectations. The expansion of doctoral education led to a more competitive selection process, but the criteria are opaque.
To clarify PhD expectations, we turned to a European research job platform supported by EURAXESS (a pan-European initiative by the European Commission) where PhD programs are advertised as jobs. Required skills are listed in the selection criteria. We analysed 13,562 PhD ads for the types of skills different countries and disciplines require.
We made three specific findings.
1. Top 3 skills needed for a PhD
It turns out that it takes many so-called transferable skills to do a PhD. These are skills that can be translated and applied to any professional context. The top three required skills are:
Trending skill categories are digital (information processing and visualisation) and cognitive (abstract, critical and creative thinking and problem-solving).
Previous research shows transferable skills are requested for post-PhD careers, including both academic and non-academic jobs. Our research shows such skills are already required to do a PhD. Those keen to do a PhD are well advised to provide strong evidence of such skills when applying.
2. Skill demands vary by country and discipline
Skill demands significantly differ by country and discipline. For example, 62 per cent of medical science ads mention interpersonal skills. This is twice as often as in biological science ads. Digital and cognitive skills score much higher in the Netherlands than in other countries.
Our research article reports on 2016-2019 data and the top five represented countries (Netherlands, Germany, France, Spain and the UK) and the top five represented disciplines (biological sciences, physics, chemistry, engineering and medical sciences). However, you can use this tool for granular detail on 52 countries – including non-European countries like Australia, New Zealand, the US, etc. – and 37 disciplines included in the data sample. For continuously updated data, please visit https://www.resgap.com/.
3. PhD expectations are rising
We see a rise in PhD expectations over time (2016-2019) as more skills are listed year on year. The publish or perish culture prevails and rising demands on academics have led to calls for more engaged research, collaborations with industry, and research commercialisation.
PhD students get accustomed early to competitiveness and high expectations.
Research-based learning needs to start early
These insights have implications for pre-PhD education and pathways. Undergraduate and postgraduate degrees can further promote PhD readiness by embedding authentic hands-on research with academic or corporate partners, either as part of the curriculum or as extracurricular activities.
Many postgraduate degrees offer authentic research project work opportunities but are shorter. Those entering the PhD without a postgraduate degree miss out on developing essential research skills.
Authentic research experiences need to happen early on in higher education. Organisations like the Council on Undergraduate Research (CUR), the Australasian Council for Undergraduate Research (ACUR) and the British Conference of Undergraduate Research (BCUR) are designed to support institutions and individuals to do this effectively. They showcase great models of undergraduate research.
To get a good idea of what undergraduate research looks like, start with this comprehensive paper and catch up on undergraduate research news from Australasia.
We know research-based learning develops employability skills such as critical thinking, resilience and independence.
Embed career development in PhD programs
Doctoral training needs to take note, too, if it is to further build on the skill set that PhD applicants bring with them.
The good news is doctoral education has transformed in recent decades. It’s catching up to the call for better-skilled graduates for a range of careers. The training focus has shifted towards generating practice-based and problem-solving knowledge, and engaged research with other sectors.
Some institutions now offer skill and career training. Generally, though, this sort of training is left to the graduates themselves. Many current PhD candidates will attest that the highly regulated and tight PhD schedule leaves little room for voluntary activities to make them more employable.
Most PhD candidates also know more than half of them will not score a long-term academic job. Institutions would serve them better by formally embedding tailored career development opportunities in PhD programs that prepare for academic and non-academic jobs.
It’s not only PhD graduates’ professional and personal well-being that will benefit but also the national economy.
Lilia Mantai, Senior Lecturer and Academic Lead, University of Sydney and Mauricio Marrone, Associate Professor, Macquarie University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Employing global talent will soon be vital for a company’s survival - and help is at hand
Sagar Khatri, Co-Founder and CEO, Multiplier
If a slew of recent surveys is to be believed, the changes to working life brought about by the pandemic are, in one form or another, here to stay.
In the US and Canada, a quarter of all jobs will be remote by the end of the year, a proportion that will gradually increase as time goes on. Additionally, the so-called Great Resignation, when UK workers quit their jobs in 2021 at a historically high rate, affecting some 85 per cent of businesses, has prompted a majority of UK companies to prioritise employee retention over the traditional centrepiece of planning: growth and expansion.
The decline in available talent in multiple job markets – a trend already in motion in the US and UK before the pandemic – has, meanwhile, accelerated. This has further shifted the balance of power from employer to employee. So significant has this been that advocates of another potential change to our working lives – the move to a four-day week – are claiming that the new frontier for talent competition is quality of life.
The talent crunch has therefore sent employers scrambling to design competitive employment packages to lure the best available candidates. That means agreeing to more flexible working patterns, higher salaries – especially now, given widespread concerns in the UK about the effect rising inflation will have on the decisions candidates make about their employment – and more attractive bonuses. It also means conceding to growing employee demands for more environmentally and socially responsible business practices.
The upshot is that job markets in many advanced economies are now candidates’ markets. And unless employers start to expand their horizons, they run the very real risk that they will be outflanked by competitors who have made the potentially life-saving decision to explore new markets: not at home, but overseas.
A world beyond the local
Many of the changes brought about by the pandemic may have disrupted traditional working patterns, but so too have they opened up a raft of new opportunities for businesses who are able and willing to be flexible, and to see beyond the local.
If the sudden shift to remote working across the globe in March 2020 showed us anything, it’s that the location of talent shouldn’t be a barrier to hiring. Looking at employment from a global angle negates the need to focus hiring strategies on domestic markets that no longer have labour as readily available as they once had.
Instead, businesses can explore new frontiers in recruitment, knowing that there is not only technology in place to enable efficient and effective remote working, but that experts are on board to make the process of hiring global talent fast and efficient.
Removing geographic barriers to hiring
Multiplier operates an all-in-one international employment platform that makes it easy for businesses to hire beyond boundaries. It enables an employer in, for instance, Canada to effortlessly onboard, pay and manage a new employee several thousand miles away in the Philippines.
Not only that, but it arranges the employee’s benefits, taxes, insurance and social contributions, all in accordance with local laws and expectations. This understanding of the local terrain is vital if an employer wants to remain competitive when hiring in a country in which it doesn’t have a footprint. There might, for instance, be a tradition of employees’ families being factored into the health insurance package provided by a company – and it requires local research of the kind done by Multiplier to ensure that issues such as this are recognised and realised in any global hiring strategy.
Given, therefore, that even candidates in less advanced economies will likely have job options to choose from, a faraway company that proves it can ensure their expectations are taken care of while removing any administrative burden from them will immediately have that competitive edge.
Growing the pool of talent
HR professionals have reported that the search for talent is taking up increasing amounts of their day. This is partly reflective of the state of domestic job markets in the US and UK, but that’s not the whole story: companies are still wasting precious time focusing their efforts on finding local hires.
This speaks to the multiple benefits that solutions such as those provided by Multiplier bring. It lessens the workload placed on the company seeking new hires, allowing the people now tasked with searching out new talent to return the focus of their work to the kind of pastoral support that sustains a workforce and generates an attractive working environment. It also opens up the ability to hire in countries where salary expectations are lower, thereby allowing companies to develop a more sustainable long-term growth strategy.
The proof is in Multiplier’s record. Some 80 per cent of its clients have been able to successfully build global engineering teams from India, Serbia, Vietnam and Brazil, and to scale faster. If they had focused on hiring within their own countries, this simply would not have been possible. One client, an SME in Australia, was even able to build a 100-member team of employees solely from the Philippines.
The company has also provided solutions to enterprise clients seeking help with contracting or managing their contingent workforce, and ensures that its solutions can be widely applied: it has been able to help clients across oil and gas, renewables, technology and engineering, as well as some of the top 10 auditing firms, access a wide variety of talent.
By both outsourcing the compliance aspects of hiring to a global employment partner and looking beyond the local market for candidates, companies are therefore able to remove several administrative burdens while vastly increasing the pool of talent – and, in the process, bringing sustainable growth back as a central focus of business planning.
Hiring globally has long been an option for companies looking to grow. In a post-pandemic world, however, it is now arguably necessary for survival. Having experts on hand to enable the acquisition and management of new employees ensures expansion that is driven by skills and talent, and is not constrained by borders.
For more information please visit www.usemultiplier.com
INDUSTRY VIEW FROM MULTIPLIER
The top construction trends – and how to benefit from them
The most competitive construction companies know which trends will change the industry and which ones will be a passing fad. We’ve analysed the five construction trends currently shaping the industry’s future and how you can use technology to future-proof your business.
1. Automated equipment
Automated equipment such as self-driving vehicles will transform the industry by executing repetitive tasks and allowing employees to focus on more skilled, specialised work. Relying on autonomous equipment to make calculated, optimised movements can improve efficiency, productivity and safety, which in turn can decrease overhead costs without displacing jobs.
The key to seeing an ROI in automated equipment is good data – so now is the time to prepare if you want to jump ahead of your competition on this trend. Before implementing automation, generate solid baseline data so you know how to most effectively deploy equipment and prepare your operators. Utilise telematics data to know where your equipment is in real-time, track meter readings and set up low inventory alerts. This allows you to spot issues before they arise, identify trends and ultimately determine which equipment is currently making or losing you money and where you can automate your fleet.
Read more about automated equipment and an HCSS customer’s response here.
2. Automated payments
Transitioning to automated payments such as smart contracts, blockchain and cloud-based technology can save time, improve communication, reduce risk and simplify the payment process.
Prepare your company for automated payments by fully understanding your job site costs in your current systems. When your software can account for every detail of the job, you can analyse costs comprehensively to gain visibility into cash flow, make more informed on-the-go financial decisions and analyse how job site conditions affect your margin. Automated payments need to be part of a larger process analysis to ensure your payments are accurate and on time.
Find out what else our HCSS customer had to say about automated payments here.
Members of the HCSS team give their take on the future of construction.
3. Supply chain
Recent supply chain issues have tested every industry and their digital ordering process. Being nimble in the field can put you one step ahead.
Protect precious time and materials by having software that integrates your bidding and project management processes so you know exactly what to expect and when. Knowing that everything your job needs will be harder to find, slower to arrive and more expensive than it’s been in years past, a digital planning tool that integrates with your project management is also key so you know exactly what’s been performed and can plan ahead.
Learn how to stay ahead of the supply chain with advice from an HCSS customer here.
4. Sustainability
Building sustainably while implementing reliable, safe and cost-efficient processes that comply with government regulations is one of the biggest challenges for the industry – and it’s only going to become more and more prevalent.
Lean into the sustainable solutions that are also beneficial to your business. Swapping paper timecards, plans, payments, bidding documents and notes for their digital equivalent not only reduces waste but also increases efficiency, improves collaboration and provides transparency on the job. Digitally tracking fuelling helps companies find places to reduce their fuel consumption – a win for sustainability and the bottom line. As more and more partners look for environmentally friendly firms to work with, companies that embrace sustainable practices will pull ahead of their competition.
Hear our client’s take on how you can build greener (without sacrificing practicality) here.
5. Trust
Introducing new technology into your business is a risk that requires time, money, resources, and training, but the biggest hurdle construction leaders face is actually feeling they can trust their own people with the tools. Companies that are able to entrust field employees with software, with greater transparency into the business, and with profit-impacting decisions find they have more reliable data, better efficiency, stronger employee retention, and ultimately a more profitable business–but getting to a place where you can invest that trust in your people is no easy task.
If you’re just dipping your toe into empowering the field crew with technology, lean on software that provides a very simple experience for users and allows you to build in automated checkpoints for the data that comes in. Expand into providing more feedback to the field about how they’re performing against estimates and project plans. Eventually, building up the software toolbox that each employee has access to can help you better engage younger employees, get more efficiency from all your people, improve accountability throughout the company, and even identify rising stars who can innovate and propel your business forward.
Learn how one of HCSS’ customers is empowering its team here.
Click here to read about four more trends and a deeper dive on these from HCSS, where we use our 35+ years of experience leading construction technology to analyze these top trends and how you can take advantage.
INDUSTRY VIEW FROM HCSS
Digital transformation opportunity in the Western Balkans
Vladimir Lučić, CEO of Telekom Srbija
Telekom Srbija is Serbia’s largest telecommunications and multimedia provider and a market leader in Southeast Europe. It has already shown strong growth potential, with rapid transformation in recent years. We are a strong engine for change and are driving the creation of a ‘Serbia 2.0’ that’s fit for a bright digital future throughout the Western Balkans.
Over the past five years, Telekom Srbija has substantially evolved by digitalising its services in line with Serbia’s digitisation strategy and establishing itself as the leading exclusive content provider in the region. Moreover, Telekom Srbija’s current strategy makes us different from others – we are now somewhere between being a standard telco operator and a digital content platform.
We have recognised quickly where the global market is moving. This means we have kept our focus on internet connectivity by building a powerful fibreoptic infrastructure. Also, we enabled new ways of generating revenue by investing in the creation of excellent digital TV content – that is why we are proud to say that Telekom Srbija has become the leader in TV content production in our region. Unlike some other telecommunications providers, we have not relied on generating revenue solely from standard services.
Our forthcoming rollout of the 5G telecommunications network will enable 60 per cent of Serbian residents to gain access to 5G connectivity. At the same time, our 4G network extension across the Republic of Serbia will deliver 4G service capability to nearly everyone in the country.
In 2022 we will be the first Serbian company to receive an international credit rating from renowned agencies. Telekom Srbija will also issue a €500 million corporate bond which will be invested in optical infrastructure, the mobile network and in the expansion of our business.
We are keen to accept new challenges and to continue taking part in the most exciting period of Serbia’s rapid economic growth, guided by our vision to be a trusted partner in the new digital era.
Seize a unique opportunity to invest now in the digital transformation of the Western Balkans
INDUSTRY VIEW FROM TELEKOM SRBIJA
Digital transformation is driving success in a physical world
Adapting to new technology is essential for any organisation that wants to keep up with competitive market pressures. This is as true for organisations operating in physical worlds such as mining and manufacturing as it is for software and technology companies.
As digital transformation (DX) takes place across industries, it means different things to different people. Mark Leach, Vice President of Business Technology Services at Cameco Corporation, a Canadian clean fuel provider, suggests that there are two major areas of DX: market transformation (the development of new product lines and markets) and operational transformation (using technology to optimise business processes).
The focus of many companies, including Cameco, is on the latter – using digital technology to meet business objectives. For Cameco, these objectives include efficiency, safety and sustainability.
However, only about 30 percent of companies navigate DX successfully. Complexity and constant change provide major obstacles. A key challenge of DX is trying to establish and follow best practices while simultaneously finding ways to implement improvements and innovations. Here, Cameco has found an answer in identifying and working with “best in class” partners that have developed proven approaches to take the trial and error out of DX and change management.
The benefits of digital transformation
An understanding of the potential benefits is central to any successful DX program. To many, the benefits are simple: increased efficiency, often in the form of reduced employee headcount. But this is to misunderstand the extent of opportunity DX provides.
Indeed, a company that takes full advantage of digital technology is more likely to increase headcount (and profits) than lay off workers. One-third of new jobs created in the US over the past 25 years were types that barely existed before, in areas such as IT development and digital hardware manufacturing. In France, a McKinsey study found that the internet destroyed half a million jobs between 1996 and 2011 but created 1.2 million new positions.
This growth in employment opportunities is because DX offers significant advantages beyond efficiency. These include greater flexibility, employee enablement and support and knowledge management.
Moving towards flexibility
A central part of Cameco’s strategy is to move towards greater flexibility. Mining is a highly cyclical market and downturns can cause hardship if people are made redundant, something that is particularly problematic for residents of northern Canada. DX enables Cameco to provide greater job security, scaling up without the need to find more good employees and scaling down when necessary without having to lose people taken on earlier.
DX also enables people to work remotely. Cameco’s adoption of the modern workplace means that people in areas outside cities can still be employed in well-paid corporate jobs. In this changing landscape, Cameco was able to unlock new levels of workflow productivity and employee enablement simply by using the technologies it was already invested in – namely Microsoft 365.
Employee enablement and support
Remote working technology can be adapted to provide employee support. For example, setting up IT support teams in several locations around the world means that advice can be provided 24 hours a day, wherever your staff are.
There were additional challenges arising from remote workers being pulled away from their usual desk-based support resources, but these became a source of innovation for Cameco. Collaborating with its IT solutions partner, WBM Technologies, Cameco was able to embrace the proven best practices of adoption and enablement and come up with a new support innovation: the Power Bar.
Using Microsoft Teams, the Power Bar provides single-click, instant answers to “how to” questions via live video chat with experts. These Power Bar sessions are recorded and stored in a digital learning centre where all staff can access them on demand.
This innovative use led to WBM winning the 2021 Microsoft Modern Workplace Impact Award in Canada. As one staff member stated, “This level of technical support is unlike anything I have ever experienced in more than 20 years working at Cameco.”
Digital technology can also be used to deliver information more effectively. For example, processes normally shown as 2D flowcharts can be shown more effectively in 3D. Branches and feedback loops are made clearer. It’s easier to see where bottlenecks happen and where there are unnecessary dependencies or tasks.
Virtual reality (VR) can also be used to deliver information. Training can take place in a safe environment before people are exposed to hazardous situations, and workers can be given realistic information about new sites.
DX technology increases the opportunity for collaboration, but at the same time it increases the need for robust document management (such as the ability to audit the lifecycle of documents that are handled by multiple people).
By facilitating document management, DX technology supports people as they work, such as allowing changes to documents made by team members to be surfaced to the rest of the team. New documents that team members might not have known about can be brought to their attention when they are published or become relevant. Metadata can be used in document searches. And all of this can be done with security playing a part in the background so that people don’t get access to documents they shouldn’t have access to.
Increased efficiency is also a central benefit of any DX program, including automation. This includes physical automation, such as the use of robots, cobots and drones, and software automation or robotic process automation (RPA).
Mining robots are important to Cameco. But the company has also engaged with software automation, and RPA paid off in less than nine months. Even in that short time, the work equivalent of four full-time employees was saved: fractional time savings were made across multiple roles, saving time on routine jobs and freeing employees up for tasks where they could deliver greater value.
Managing culture is a very necessary part of managing digital transformation. Adopting digital technology requires a huge learning curve, so encouraging employees to be open to learning and to embrace constant change is essential.
It’s likely that at the start of any DX process there will be some cynics, often noisy ones. But most people are eager to learn new skills and try new ways of working. “Some of our biggest adopters are the people you think would be the slowest,” explains Mark Leach. “They’re finding new ways to use the technology. As people get more comfortable, as they shift from doing digital to being digital, we’re going to see an increase in adoption, and so we can then turn on and unlock more of the technology capabilities we’ve already invested in. We need to think of it as a journey, not a destination.”
Strengthening internal communications channels is also a part of cultural change, helping to build and reinforce team dynamics. This is especially important as remote working increases and onboarding new people effectively becomes a key concern for organisations.
Better internal communication also means that organisations can get knowledge from people who previously might not have said anything, including less confident people, introverts or more junior staff. With online technology, these people can be given a far stronger voice, to the benefit of the whole organisation.
One result of the cultural changes associated with successful DX programmes is enhanced innovation. This is partly a function of the better communication that digital technology enables. It is also a function of improved knowledge management and unlocking the creative problem-solving of all staff.
A “no blame” culture should be at the heart of innovation. People should be encouraged to try new ways of working, with failure treated as a learning opportunity. Cameco’s experience proves that you just need to give people the opportunity – the freedom to try and sometimes to fail – and they will embrace the challenge. In fact, the only area where Cameco remains very risk-averse is safety.
To be truly effective, innovation must be democratic, with ideas considered equally seriously irrespective of the seniority of the person making them. Cameco uses an opportunity identification process that means that anyone can submit an idea to solve a problem; these will be considered at a senior level, and if the idea is successful the person who submitted it will be involved in trialling it.
Using the collective brain power of the company in this way isn’t only about big opportunities for change. It’s just as much about the collective effect of many small changes, which taken together can have a huge effect. Mark Leach admits that not every proposed change works, but it’s worth it “as long as we are moving forward… and we are!”
What is notable about Cameco is the way that the company has adopted DX across the organisation and the number of different initiatives taking place as a result. One example is the way that it is using technology to engage with northern communities. Using the remote enablement team from the Power Bar, Cameco is now delivering upskilling and workplace readiness training to residents of the northern communities it operates in, generating a new funnel of potential new hires in an otherwise difficult-to-hire market.
This is how digital communication is increasing flexibility. Knowledge management is enhancing performance. Technology is being taken out of the office and into traditionally non-digital areas such as mines. Drones and robots are being used to increase safety, alongside better training provided through VR.
A huge effort in corporate learning and culture management is required to adopt these opportunities. And there is no doubt that DX would have been far less effective for Cameco had it not had access to the specialist knowledge and experience of local partners such as WBM.
But the company’s own culture is also central to its success. It doesn’t expect change overnight or get disheartened when some of the benefits prove to be quite small. As Mark Leach puts it: “True transformation is not a sprint: it’s a marathon.”
Learn more about Cameco’s path to digital transformation and the results it’s achieved at wbm.ca
INDUSTRY VIEW FROM WBM
Why a greater number of ethical hackers are transitioning to full-time bug bounty careers
If you were to ask your average person ten years ago to define a hacker, their answer would likely associate with something criminal. But the world is finally waking up to the fact that not all hacking activity is malicious – and some are actively fighting against the assumption.
Today, millions of professionals are operating in a thriving ethical hacking industry. However, some are moving faster than others.
What is an ethical hacker?
Like malicious hackers, ethical hackers have extensive knowledge of systems, codes and programming. They’re also driven by the same overriding goal: to break through a target’s defence systems. However, as the name suggests, ethical hackers operate within the law, and disclose vulnerabilities to the relevant parties with good intentions.
A bug bounty programme is a secure way for businesses to invite crowdsourced ethical hackers to test the security of their systems, products and platforms. If a hacker finds a genuinely unknown and unique vulnerability, the company will receive a confidential report outlining what needs fixing.
According to Intigriti’s survey of more than 1,700 ethical hackers, bug bounty hunting is becoming one of the most desirable paths for cyber-security talent today. The survey reveals that 96 per cent of those already putting their ethical hacking skills to use would like to dedicate more time to bug bounty hunting in the future. Additionally, 66 per cent are considering it as a full-time career.
What has driven the increasing popularity of bug bounty hunting?
Responses to the pandemic, such as social distancing rules and temporary job retention schemes, opened more time for people to pick up the hobby they always wanted, or to tackle the tasks they never had time for. In the case of many cyber-security professionals, that hobby was ethical hacking.
According to Intigriti’s survey, the most significant appeal of full-time bug bounty hunting is the money, with 48 per cent declaring this as their number one attraction. The average base salary for a penetration tester in the UK is £38,624 (€46,060/$50,903) per annum, according to PayScale, and an additional 25 per cent increase would be significant for part-time bug bounty hunters.
The desire to be their own boss and ability to work their own hours closely follow, with 45 per cent of respondents listing both points as appealing aspects.
The educational benefits of bug bounty hunting are another key driver in this trend. The survey results indicate that this generation of tech talent isn’t getting what they need from employers to keep their skills and knowledge up to date, despite rising cyber-security threats. For information security, for example, 50 per cent of respondents say they turn to bug bounty hunting to learn the most relevant and valuable knowledge. However, just 11 per cent of respondents voted that their jobs were the best avenue to learn.
Should businesses care about this trend?
When combining cyber-security skills shortages with the ongoing war for talent, organisations must pay attention to this trend. It’s the responsibility of security teams to protect their organisation’s networks, information, systems and assets while also managing defences against potential cyber-threats. It’s no secret that this is an arduous task, especially since cyber-threats are constantly evolving and increasingly sophisticated.
Ethical hacking communities are often the first discoverers of evolving security threats. For example, since May 2021, 64 per cent of Intigriti’s ethical hackers have encountered a vulnerability they’ve never seen before. Of this group, 33 per cent don’t believe the vulnerability had the potential to be picked up through traditional security testing methods, such as penetration tests. This is likely one reason why a staggering 90 per cent of respondents agreed that “a penetration test cannot provide continuous assurance that an organisation is secure year-round.”
Considering that an organisation’s security posture will change with each new feature release or update, it’s not only a logical step to implement more security testing but also critical. As attackers shift tactics, cyber-defences must too. The only way to test their effectiveness is to apply continuous pressure against them.
Get more insights and statistics from Intigriti’s second annual Ethical Hacker Report by downloading it today.
About the author:
Inti De Ceukelaire, Head of Hackers at Intigriti, is an established bug bounty hunter and media personality in Belgium. He was one of the first members of Intigriti’s US competitor platform, HackerOne, and has been recognised by various social media companies and the US Department of Defense.
In 2018, after a five-day hacking competition in Las Vegas, Inti was presented with the “Most Valuable Hacker” award. Inti has also featured in national and international media as a subject matter expert and for his cyber-security awareness stunts.
INDUSTRY VIEW FROM INTIGRITI
Nearly 7 million workers have personal safety concerns every week
6.8 million workers worry about their personal safety each week, yet the majority of employers aren’t even aware of this concern. Added to this, 48 percent don’t know how to act on this problem, creating a big gap between reality and action for millions of people.
A landmark study carried out by Peoplesafe found that one in five employees worry about their safety at least once a week and that negative experiences involving safety issues often contribute to their decisions to leave their job and their willingness to take on a similar job in the future. In fact, 22 percent of employees we surveyed cited safety concerns as a reason they chose to leave their job and over one-quarter would not take on a public-facing role due to personal safety concerns.
Policy-makers and businesses across the UK are facing recruitment and retention challenges in front-line roles. Safety concerns of employees and prospective recruits mean that employers trying to fill roles or retain staff face an uphill battle.
Although staff retention is a complex issue, our research clearly shows that employees who feel unsafe at work are less satisfied in all aspects of their role and are more likely to leave their current position compared to workers who have not experienced a negative event. While action is being taken to support other motivating factors for leaving a role – such as increasing salaries – less has been done to address personal safety concerns. There is a clear, untapped potential here to remove a motivating factor for one-fifth of people that choose to leave front-line and lone worker roles. Additionally, our study found that many businesses want to do more to protect their employees, but many struggle to know how they can help.
This report explores the issue of workplace safety and presents solutions for how employers can work towards addressing these challenges. Recommendations include assessing what is already in existence and its effectiveness at making workers feel safe, as well as implementing technology to advance the safety culture.
Lower-cost security measures now exist and can be better tailored to a wider array of employees. The most effective are personal safety mobile apps that provide a strong level of protection, can support the prevention of incidents and can critically manage issues. Where CCTV systems may cost thousands of pounds, some personal safety alarms are now the price of a cup of coffee for near- instant access to the police and priceless reassurance for employees.
This message that employers are not currently doing enough is echoed by employees. 51 percent of people we surveyed agreed that employers have a duty of care towards them outside of working hours and nearly one-third believe their employer could be doing more to protect them. Most employees surveyed also supported the introduction of solutions that alerted people or called for help when they were at risk – a stark contrast to their views on CCTV and passive monitoring systems.
There is a clear, tangible benefit to recruitment and perceptions of roles if prospective employees are offered technology and personal safety solutions that they know will reliably keep them out of harm’s way.
“Britain’s workforce is our most valuable asset, and it has faced up to considerable challenges throughout the pandemic while continuing to deliver fantastic services,” says Naz Dossa, Chair of the BSIA Lone Worker Committee and CEO of Peoplesafe CEO.
“Despite this, we are facing a cross-industry problem that few have come to terms with. It’s clear that safety concerns are real for millions of employees in all types of roles and that employers underestimate their concerns and feel it is hard to know what they can do to protect them.
“We need to shift the dial on the importance of employee personal safety. By supporting businesses to act in the best way possible and by giving employees greater peace of mind through recognised standards, we can make a genuine difference. We’re calling on employers and government to work together to achieve a step-change in how workers are being protected.”
See the full results and recommendations on how to tackle this often unseen issue affecting all employees by downloading the full report, Overcoming the Employee Safety Gap
By Naz Dossa, CEO, Peoplesafe
INDUSTRY VIEW FROM PEOPLESAFE
Quantum physics offers insights about leadership in the 21st century
It may seem strange to look to the discipline of quantum physics for lessons that will help to create future-fit leaders. But science has a lot to offer us.
Like scientists, business leaders need to be able to manage rapid change and ambiguity in a non-linear, multi-disciplinary and networked environment. But, for the most part, businesses find themselves trapped in processes that draw on the paradigm of certainty and predictability. This approach is analogous to the Newtonian physics developed in the 1600’s.
The ambiguity that business leaders operate in is encapsulated in mathematical models developed by the advances in Quantum Physics developed in the early 1900’s. These advances culminated in massive progression in technology. And they can accommodate the complexity and uncertainty archetypes found in nature – and now by extension human behaviour.
These mathematical models allow for improved scenario and forecasting. They are therefore very useful in vastly improving decision-making, as pointed out by the author Adam C. Hall.
Quantum physics and quantum organisations
Throughout history, scholars have tried to make sense of human behaviour and, by extension, leadership attributes by studying natural phenomena.
According to complexity economist Brian Arthur and physicist Geoffrey West human social systems function optimally as complex adaptive systems – or quantum systems.
The newly developed field of quantum leadership maps the human, conscious equivalents onto the 12 systems that define complex adaptive systems or quantum organisations. These are: self-awareness; vision and value led; spontaneity; holism; field-independence; humility; ability to reframe; asking fundamental questions; celebration of diversity; positive use of adversity; compassion; a sense of vocation (purpose).
Quantum leadership is essentially a new management approach that integrates the most effective attributes of traditional leadership with recent advances in both quantum physics and neuroscience. It is a model that allows for greater responsiveness. It draws on our innate ability to recognise, adapt and respond to uncertainty and complexity.
My academic work has been in nanophysics. This is an study where the laws of physics become governed by quantum physics as opposed to the rigid and deterministic Newtonian approach.
When entering the corporate world my interest was piqued on how leaders should respond to complexity, ambiguity and non-liniearity. This complimentarity extended my curiosity. In turn this led me to navigate several disciplines dealing with complex systems.
Quantum Mechanics has been confirmed by scientific evidence. The most popularly cited experiment was the Nobel winning theoretical development by Louis-Victor Pierre Raymond de Broglie explaining the wave-particle duality of light illustrated by the double slit experiment of Thomas Young. This showed that the outcome of any potential event is multi-fold and dependent on the vantage point of the observer.
This doesn’t imply the correctness or incorrectness of any outcome. It just highlights how vantage point can – and does – influence behaviour and decision-making.
To come to grips with the vast change precipitated by the fourth industrial revolution businesses have to acknowledge that outcomes are vantage point dependent and random. This industrial revolution provides the potential to precipitate fundamental and positive changes in the way in which societies and work are organised.
Disruptive technologies such as mobile banking, practices such as remote working, and dramatic changes in consumer behaviour are inevitably rousing leadership from a linear mindset as they uncover non-linear opportunities.
The imperative of developing leaders that can deal with pervasive disruptions has being recognized by leading business schools. Examples include INSEAD’s programme in Executive Education. One course covers developing effective strategies and learning how to innovate in a disruptive, uncertain world.
Defining the quantum leader
The concept of a quantum leader is gaining traction in behavioural studies.
Quantum leaders, like the systems they have to manage, are poised at ‘the edge of chaos.’ They thrive on the potential latent in uncertainty. They are also:
In this way, they are precipitating a radical break from the past.
Practically, quantum leadership is informed by quantum thinking and guided by the defining principles of quantum physics. Quantum leaders think ahead by formulating many scenarios for what the future might hold, encourage questions and experiments, and thrive on uncertainty.
Quantum leaders are guided by the same principles that inform complex adaptive systems. They can also operate effectively outside the direct control of formal systems. They have the ability to reframe challenges and issues within the context of the environment. And develop new approaches through relationships.
In short, they are curious, adaptable and tolerant of ambiguity and uncertainty.
The charismatic and forceful leader like the iconic Lee Iacocca led Chrysler to the company to great heights. Yet he failed to anticipate the dominance of Japanese automotive manufacturers. Lionised leaders who consult only as a matter of form but impose what they believed to be their superior way of thinking are the antithesis of what a quantum leaders represents.
The ingrained categorisation or divide between ‘hard, such as Physics’ and ‘soft, the Humanities in general’ sciences is self limiting. It creates unnecessary chasms between creativity and innovation. The quantum management paradigm recognises that analytics, design, creativity and human behaviour has to be integrated into the mindsets of future leaders.
Where to from here?
The World Economic Forum estimates that digital transformation will transform a third of all jobs globally within the next decade. In addition billions of people will require reskilling. This trend will hit developing nations particularly hard. They have limited access to technology, remain locked into traditional teaching methods, and still practice top-down models of management.
In seeking solutions to this scenario, intellectuals across all disciplines need to come together to explore a more agile, multi-disciplinary approach to social and business management. Drawing on quantum theory concepts, we need to create a different way of looking at probability and possibility in the business world.
Business schools need to develop a new kind of business leader that can consider all possible outcomes. They need to be adaptable enough to function in a world in which outcomes may well be counter-intuitive. This is the way of the future.
Randall Carolissen, Dean Johannesburg Business School, University of Johannesburg
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Customer service versus customer experience: why both matter
Customer service and customer experience (CX) are two terms that most people say they know the meanings of. Yet they’re two terms that often get used interchangeably, when they’re actually different things. But they are related, and you can’t excel in one without excelling in the other.
What is customer service?
Customer service is how you support your customers when they experience an issue or have a question about your services, products or brand. The better this level of support, the better your customer service.
Some ways you can improve your customer service include:
Customer service revolves around your customer-facing teams, such as your salespeople, customer service representatives and employees in physical stores. Although more companies are using AI and chatbots to supplement their customer service, human-to-human contact is still important for great service.
What is customer experience?
CX is about the customer journey. It involves all interactions, such as searching for products on your website, reading blog posts, completing a transaction and using your product or service.
Here’s an example of a customer journey:
In this example, the customer had multiple touchpoints with the company. Not all of them were human-to-human interactions or required input from a customer-facing department. Although the quality of service is crucial, you must also ensure each touchpoint of the journey is linked to each other to cater to different customer needs and outcomes.
After all, different customers will think, want and do different things. So you must offer them a variety of steps (touchpoints) to choose from.
Three key differences between customer service and customer experience
Reactive vs proactive
Customer service is reactive while CX is proactive. This is because customer service is almost always initiated by the customer. For example, if they have a question about your products, they’ll reach out to you and will await your response.
CX, on the other hand, is about anticipating customer needs and actions. Data from interactions and touchpoints can be analysed to create improvements before your potential customers run into problems.
Isolated incidents vs ongoing relationships
Customer service usually revolves around a specific event such as a customer request, query or complaint. While it may contribute to the overall customer experience, this event is usually isolated, meaning you can measure it using a variety of metrics, such as first-time fix rate, response time and customer satisfaction surveys.
Customer experience, however, isn’t as easily quantified because it’s not about a single interaction/event. Various things may cause customers to continuously return to your company and if they do keep coming back, their CX continues.
A customer interaction vs the customer journey
Customer service usually only involves a couple of touchpoints before the customer’s issue is resolved, whereas CX encompasses a range of touchpoints that may or may not involve sales or customer service reps.
To summarise, customer service and customer experience don’t operate in silos – they’re both a key part to your business’s success. Offer great customer service and you’re on your way to creating an excellent customer experience. And an excellent customer experience often also includes great customer service.
In our guide, we dive deeper into how you can improve your customer service and create a winning customer experience strategy. Download it today by clicking here.
By James Moses, Head of Commerce Projects, Columbus
INDUSTRY VIEW FROM COLUMBUS
Why poor digital adoption hurts the employee experience
Digital transformation was once a choice that companies took to gain a competitive advantage. However, the world of work has evolved rapidly in recent years and software adoption is becoming a non-negotiable necessity.
Increasing numbers of roles involve software use, with employees often working with a large number of different applications. As more and more traditional jobs are replaced by automation, new digital-focused roles will emerge – and businesses will need to be ready to fill them.
Digital adoption underpins this process of digital transformation. It is all about helping staff accept, use and maximise new tools and technologies. The success of digital adoption is not measured by the time spent on working but by the efficiency and quality of the outcomes achieved thanks to better technology use. This is because when technology is easy to use, employees can work smarter, not harder – and this, crucially, improves their overall experience at work.
This makes successful digital transformation more than just a tech issue. Ultimately, it’s a people issue.
The scale of the digital adoption challenge
At Userlane, we know from conversations with our customers that poor digital adoption is a common business challenge, affecting their productivity and employee experience as well as increasing IT costs and generally putting a strain on internal resources.
To really understand the scale of this problem, we recently commissioned extensive surveys of both UK business leaders and their employees. We found that almost all (96 percent) businesses have faced challenges from poor digital adoption and just one-third (37 percent) rate their employees’ adoption of software as “Excellent”.
Shockingly, around one-quarter of business leaders (24 percent) said their new software implementations meet the desired objectives less than half the time due to poor digital adoption and related factors. These businesses are clearly not making the best return on their investment and are, contrary to the purpose of digital transformation, actually losing both time and money.
Shaping the employee experience
The employee experience suffers massively when digital adoption goes wrong. We found that 81 percent of employees use software every day in their jobs, while all use it at least once a week. Almost nine in 10 (88 percent) staff agree that a frustration-free software process is key to their happiness and productivity at work.
Yet four in 10 (40 percent) feel frustration “often” or “all the time” when using software and just under half (44 percent) postpone tasks regularly as a result (inevitably, many won’t be completed properly, if at all).
This is causing huge productivity problems. With one in three employees (36 precent) admitting they lose at least an hour each week addressing software-related issues, millions of working hours are being lost weekly on a national scale. Meanwhile, the average worker only ever uses 40 percent of the features in the digital applications made available to them, making for very poor delivery of possible benefits.
Complaining to colleagues and bosses, waiting for IT support, delayed jobs and attempting to remedy problems themselves all erode productivity further and worsen the employee experience. The research even found that 8 percent of staff have considered leaving their job over software-related frustration.
While that might sound low, nearly one in 10 employees thinking about quitting in the middle of the Great Resignation and spiralling staff shortages is still a worrying minority for any business. The number of employees leaving because of anxiety and burnout created by software (which is intended to speed tasks and eliminate difficult, onerous and repetitive ones) should be zero.
And it isn’t just a case of “dinosaurs being put out to grass”. Contrary to the popular idea of a digital divide, younger people are more commonly exasperated by technology than older colleagues. Digital adoption is a challenge that spans the generations – and every employee deserves equal support.
Very few are equipped to learn new software and navigate issues on their own. This creates time-consuming tasks, with a challenge for the employee quickly becoming a mountain of support tickets for the IT team and a headache for leadership.
Suffering from app overload
In the new world of hybrid work, staff are at greater risk than ever of app overload.
IT departments tend to bear the brunt of employee and managerial frustration but they often lack the capacity or capability to provide in-house training and tech support, especially on a large scale. Ultimately, employers must recognise that the digital experiences they provide shape their company culture and should therefore be treated as a boardroom priority.
Here are some quick tips to start improving digital adoption in your business today:
With Userlane, anybody can instantly use any software without formal training and support. Our award-winning DAP delights employees and customers around the world by enabling seamless software experiences.
To find out more, book a demo with us or read our State of Digital Adoption Report
By Hartmut Hahn, CEO and Co-Founder, Userlane
INDUSTRY VIEW FROM USERLANE
The case for listening leadership: empowering enterprise collaboration and engagement
A key challenge for leaders seeking to improve business performance is making the right decisions, fast. Numerous indicators show that many businesses are struggling to meet this challenge. The annual impact of inefficient collaboration and poor decision-making is huge, with billions being wasted on salaries spent during inefficient meetings and decisions governing everyday operations not taking important information into account.
To meet this challenge, enterprises need to optimise collaboration and boost engagement to empower a generation of leaders to make better business decisions through joint decision-making. The key to achieving this is utilising the power of anonymity, converting passive audiences into active contributors and creating everyday engagement moments in our everyday work.
These are the three tenants of what I call Listening Leadership.
Collaboration for high-impact decision-making
The way for businesses and leaders to reach the most impactful, insightful and actionable decisions is through collaboration. Harnessing the collective intelligence of your organisation is the key to good decision-making. But collaboration is the great unperfected skill of the workplace.
Most teams make use of messaging software to manage daily communication and task management. These familiar tools tend to work pretty well in facilitating collaboration, whether the team is based on-site or remotely.
Problems tend to arise when teams collaborate in ways that are more occasional and time-limited. In workshops and brainstorming sessions, we usually have the ability and the tools to succeed at the divergent stage – that phase where the goal is to get ideas on the table, bounce suggestions off each other and expand the number of options. But this is where a lot of teams run into trouble.
Collective intelligence decision-making
Where we often fall down is in that final stage where decisions are made and the next steps are agreed upon. This crucial part of any workshop or meeting often means the difference between a collaboration resulting in a high business impact or a low business impact. But it is the stage we often get so badly wrong.
We often lack both the social and technical means to define a single idea or action point to take away from the meeting. Instead, what often happens is the person with the loudest voice forces their idea through or a leader takes an executive decision outside of the meeting that doesn’t harness the collective intelligence of the group.
Bad business decisions often occur because of biases decision-makers are unaware of. Research by McKinsey found that left unchecked, unconscious biases will undermine strategic decision-making and negatively impact business performance. A simple, low-cost solution to this common problem is anonymity. When you hide the contributor’s background (seniority, gender identity, race/ethnicity, etc.), leaders and participants are free to assess the input on merit alone and free of any conscious or unconscious bias.
Businesses need a mechanism that ensures everyone in the room’s voice is heard. Harnessing the collective intelligence of the group and securing the whole team’s buy-in through inclusive decision-making. Making this whole process anonymous also allows team members to contribute honestly, freely and without bias – meaning the best idea, rather than the loudest voice, wins out.
Anonymity is key here. It gives employees the opportunity to speak freely and honestly all while knowing that their contribution will be read and understood without any unconscious bias. We know that working in this way produces an atmosphere of inclusivity and transparency that is incredibly valuable for employee engagement and trust.
A crisis of meaningful engagement in business
Another pressing issue for improving business performance at many companies right now is the challenge of engagement. Even with the best collaboration tools and practices, high business impact requires an engaged team… and employee engagement has been in crisis for some time.
When we bring pre-pandemic ways of working to the post-pandemic present, the result is a cohort of under-engaged employees. Many workers go from meeting link to meeting link on mute, communicating only through facial expressions (if they aren’t a blank square on a screen) and going through long periods of the day without expressing an opinion or an idea.
In this mode, employees often leave meetings feeling unproductive and unfulfilled by work they don’t see as meaningful. Workers are leaving jobs where they do not feel meaningfully engaged and are going off in search of a career they can feel passionate about.
Everyday engagement moments
The solution to this engagement crisis is not the virtual happy hours of the early days of the pandemic or intensive quarterly retreats to a private ranch with your team. We need to rethink the way we conduct meetings. We need to design them around everyday engagement moments.
Everyday engagement moments are moments of inclusivity where everybody gets to have their voice heard. On an organisational level, giving space to every voice can be a real challenge. Speaking up in meetings of any size (but especially large meetings) can be daunting, and giving everyone time to have their say individually can be time-consuming and inefficient. Digital tools that visualise real-time interactions and input allow for quick, easy, and efficient engagement.
The case for Listening Leadership
Collaboration and engagement are cornerstones of strong business performance – and encouraging a culture of Listening Leadership is the key to unlocking their potential.
By practicing inclusive, transparent collaborative decision-making that harnesses the collective intelligence of the organisation. By making engagement part of our daily routines through everyday engagement moments, we can ensure everyone feels included, valued, and challenged.
All this starts with a cultural shift towards talking less and listening more – and for that, it helps to have the right tools.
Find out how you can bring inclusive, efficient and productive decision-making to your organisation at mentimeter.com
By Johnny Warström, Co-Founder and CEO, Mentimeter
INDUSTRY VIEW FROM MENTIMETER
What too many CHROs get wrong about employee engagement
It’s a difficult moment to be an HR leader. A new report on organisational resilience from the SHRM Research Institute and Gap International found more than one in three organisations experienced a decline in organisational performance and/or employee wellbeing during the past two years. Earlier this year, a report found employee engagement decreased year-over-year for the first time in a decade.
Perhaps your internal engagement reports revealed a similar decline. Or maybe you’ve read about the Great Resignation and worry even your engaged employees might look for work elsewhere. Your CEO may have asked you to update your human capital strategy to increase your engagement score. I’ve spent decades as an HR executive at some of the world’s leading companies; I’ve been in this position before. And I know that if you’re going to improve that all-important number, you must start by acknowledging the messy realities behind what engagement isn’t, and what it is.
Employee engagement isn’t a primary metric, it’s an outcome
No matter how bad your company’s engagement score is, none of your employees came to work today and thought to themselves, “I’m just not feeling engaged.” That’s because an employee’s engagement is based on dozens of factors which can fluctuate without warning. Do they get along with their coworkers? Have they received recognition lately? Do they care about the organisation’s mission? If you’re overly focused on your employee engagement score, you could end up trying to treat the symptoms instead of the disease. You can’t use one new initiative to paper over multiple smaller systemic issues.
Employee engagement isn’t a light switch
When measuring employee engagement, you aren’t checking to see if a light switch is in the on position. If you’ve ever managed someone, you know engagement isn’t that simple because jobs aren’t that simple. Most positions are a bundle of responsibilities, and most people like some parts of their jobs more than others. When you ask someone if they’re engaged with their work, what you’re really doing is seeing if the parts of the job they like outweigh the parts they don’t. It’s better to think of engagement as a dimmer switch. An employee’s light can grow brighter or dimmer, but it’s your job to keep the power on.
Employee engagement isn’t universal
Plenty of ink has been spilled proposing magic wand solutions to employee engagement. Employees need opportunities for personal growth! No, they need to believe in the organisation’s mission! No, they need to feel trusted! These theories always sound reasonable, but they fall short because they don’t acknowledge that engagement takes many forms. If your engagement strategy is too narrow, you leave out employees who are motivated differently. On the other hand, if your strategy is too broad, you may waste resources on initiatives that won’t motivate some employees while not doing enough to reach workers who would be affected by deeper commitments.
Employee engagement is personal
If employee engagement is so particular, incremental and situational, is it even achievable at an organisation-wide scale? Absolutely. But you must stop looking for a single answer and start empowering your organisation to find many answers. What does an employee need to feel engaged? Try asking them – not in an impersonal, anonymous form where their preferences will be aggregated with everyone else’s, but in one-on-one conversations with someone who can affect change in that employee’s day-to-day life. Recognise that some employees may not be able to precisely verbalise what they need, or feel uncomfortable being critical with a supervisor. Instead of putting the burden on workers to explain why they aren’t more engaged, train managers to use empathy and intuition to spot areas where an employee’s needs aren’t being met.
Engagement is complex
This doesn’t mean engagement data isn’t meaningful or that company-wide initiatives are inefficient. But systemic changes may require more sophisticated analysis than just ranking organisational characteristics on a seven-point scale. Once you’ve identified a problem in your organisation, it’s worth continuing to dig deeper. Part of that process will be quantitative, such as asking what employees with that issue have in common. But you may need qualitative analysis as well. Ultimately, you need to understand the stories your workers tell themselves about their work.
Engagement is a challenge we all share
There’s an old saying that a burden shared is a burden halved. At SHRM, we’re committed to creating better workplaces for everyone, and I’ve seen the amazing things that can happen when CHROs get together and compare notes. HR leaders need a deep network to help them find innovative solutions. A company in a different industry may have struggled with the same challenge you’re currently facing but approached it from an angle you’ve never considered. Stay connected to your peers and be willing to learn from others’ success.
A recent SHRM Research Institute survey found 42 per cent of HR leaders don’t frequently discuss current HR issues with an external network of leaders. If you’re looking to connect with peers to share their knowledge and expertise, the SHRM Executive Network offers access to an elite community of HR leaders who get access to exclusive data, community discussions, networking, special events and more.
By Jim Link, CHRO of SHRM
INDUSTRY VIEW FROM SHRM
How to maximise your AI investment
Wolf Ruzicka, Chairman, EastBanc Technologies
Artificial intelligence (AI) can be found almost everywhere in modern life. Whether you’re receiving financial advice via a banking app, shopping online or troubleshooting computer problems with tech support, AI is likely to play a part in your daily activities. Indeed, 50 per cent of respondents to McKinsey’s State of AI 2020 survey reported that their companies have adopted the technology in at least one business function.
With the size of the global AI market valued at more than $60 billion in 2020, it’s clear that an incredible amount of money is being poured into this technology. However, companies should be wary of the misconception that AI in and of itself will deliver a return on investment (ROI). With such widespread adoption, key lessons and best practices are emerging to help companies avoid common AI pitfalls and achieve ROI from their AI systems.
Most common AI mistakes
AI is not a switch companies can simply "flip on", and there’s no one-size-fits-all AI plug-in. Despite big investments and seemingly expert advice from knowledgeable vendors, many companies still make mistakes along the way. These mistakes have both tangible and intangible consequences, including loss of sales, unnecessary costs and, perhaps most importantly, a loss of end-user trust. Here are some of the most common mistakes made when deploying AI systems, and how best to avoid them:
Insufficient penetration: AI is more complicated to implement correctly than many companies realise at the outset. Designed to be part of a holistic business system, it will offer little benefit if only installed at a surface level. For example, many companies use AI in a chatbot function on their frontend. As these bots typically don’t have access to a company’s core systems, they are no help beyond the most basic of functions and are easily identified as non-human by customers. Without access to the right datasets on the backend, this use of AI will fail to make a meaningful impact on a company’s bottom line.
Incompatibility between different AI systems: Even those businesses that have incorporated AI into their core systems still aren’t guaranteed meaningful ROI. A company could be running multiple AI engines at once to support multiple business functions. Problems occur when these engines don’t communicate with each other effectively, or give conflicting results and advice.
Inability to go big: Small-scale AI will only offer small-scale returns. The inability to roll out the technology on a large enough scale holds many companies back from reaping the rewards of their investment. Interestingly, it’s often big organisations with unwieldy backends that struggle with this the most.
Vendor bias
Vendor bias is another reason why many organisations fail to get their money's worth after investing in AI. Companies traditionally outsource the entire job to a single vendor that delivers an end-to-end solution. However, such huge and abrupt system overhauls are costly, slow and very risky. Most pertinently, this approach also leaves the company with no control or autonomy over the systems they come to rely on everyday. Vendors also naturally prioritise their own technologies, meaning that the vast majority of products on the market are excluded, even if they would provide the best solution for clients.
In contrast, thanks to a robust AI ecosystem, companies can select best-in-class products that can be implemented in a seamless and modular fashion to meet their unique needs. You can’t just set it and forget it when it comes to AI. Systems should be flexible and adaptable to incorporate the best that today’s rapidly changing market has to offer.
“Ultimately, what you really need to understand is that the core of this problem lies in the core of your business, not the technology vendor’s business,” says Wolf Ruzicka, Chairman of EastBanc Technologies, which helps companies customise and better leverage their existing AI systems. “Instead of having this technology bias, you must own up to the fact that you need to own your own technology destiny."
The solution
Only the company itself can drive a modular custom approach that perfectly complements its unique goals, value proposition and customer needs. But most companies don’t have this skillset within their existing talent pools. That’s where EastBanc Technologies steps in.
With more than 20 years of experience, the Washington DC-based team of software engineers puts its clients in the driver’s seat by enabling them to design, build and own their AI systems. Supporting and empowering every step of the way, the EastBanc Technologies team helps companies build modular custom software that quickly unblocks problems and delivers impactful returns.
The EastBanc Technologies team starts by identifying a “killer feature” – the unique selling point at the core of the business model that draws the end-user in and evokes emotion. Once the killer feature is identified, an AI module is integrated to enhance that feature. When this first feature is working as it should, other business applications and functions are brought online around the killer feature, progressively cleaning up and connecting data streams throughout the business to the AI systems. Unlike the traditional model, this incremental approach prioritises organic permeation of AI. It is a fast, flexible and low-risk approach that's laser-focused on ROI.
“All that companies really have to do is commit to not outsourcing this fundamental addition to their business,” says Ruzicka. “[They can add] components gradually on a very granular level to become AI leaders in their respective spaces.”
For more information on EastBanc Technologies and its AI services and solutions, watch the video above or visit the company’s website.
INDUSTRY VIEW FROM EASTBANC TECHNOLOGIES
Why integrating your loyalty marketing toolset is a must
Łukasz Słoniewski, Head of R&D - Loyalty & Marketing Solutions
Over the years, along with the introduction of new channels such as e-commerce and social media, organisations have faced key loyalty marketing challenges by adding points solutions and new tools to the existing ecosystem. Many of these processes are well-designed and provide them with valuable customer data. However, as a result, the majority of enterprises now struggle to maintain a large ecosystem of disconnected tools that are difficult for their marketers to operate.
These are the same marketers who, due to Covid-19, have to deal with fewer resources and even higher demand. Their abilities to operate such a toolset are limited – and they don’t do it efficiently, because available solutions aren’t integrated, the processes aren’t smooth and data exchange is inefficient. It’s a great amount of work not only for marketing but also for the IT and operations teams. It also works out very expensive in the long run.
Under such circumstances, using data efficiently and building a seamless customer journey becomes extremely challenging. The answer to these problems is connecting the dots thanks to system integration. Joining up loyalty marketing solutions translates into simplifying the entire environment and increasing the efficiency of all processes, including data analysis, understanding customer needs, communication management, creating and maintaining a loyalty programme, managing customer appreciation and more.
How can you start the process of integration? Is there any ready-made, all-in-one solution for loyalty marketing available on the market? Does it provide the flexibility required for constantly evolving customer behaviour? And does a better, simplified solution come with a higher price?
Watch the video above to see Łukasz Słoniewski, Head of R&D – Loyalty & Marketing Solutions at Comarch, as he offers his insight into why integrating multiple solutions for loyalty marketing is so essential in the long term and how organisations can increase the efficiency of processing and monetising their customer data with modern technologies.
To find out more about the issues discussed and learn how an integrated platform can transform your loyalty marketing processes, visit comarch.com
INDUSTRY VIEW FROM COMARCH
Many European cities suffer from a low digital skill base
Dispersed skill clusters across Europe’s cities and regions require tech and business leaders to establish where to source the skills needed for the future of work. The Forrester report “Leading Skill Clusters In Europe” outlines where business leaders can find the leading 50 talent hotspots on the continent.
Business leaders need to readjust their workforce composition to adapt to changing skill and talent requirements. The demand for digital skills had been building for some time before the pandemic. However, the lessons learned during it have called into question several fundamental business assumptions. This environment necessitated a new approach to team and employee management. New skills and talents are required of employees, and how you go about attracting and retaining talent is transforming.
A classic pre-pandemic business assumption was that people don’t like to pay for digital products and services and that digital was only an add-on to physical products. The reality suggests that there is a much greater willingness to pay for digital offerings. Another pre-pandemic assumption was that great customer experiences depended on the human touch. The reality is that automation frequently supports great customer and employee experiences.
Another assumption was that IT teams were slow and inflexible. The pandemic has shown us quite the opposite. It was also taken for granted that a fast-follower approach was the safest bet regarding innovation. Today, we know this approach can be very risky and that businesses need to move towards continuous experimentation and embrace failure as a learning technique.
Digital skills are the be-all-and-end-all for preparing European workers for the future. However, your customer experience activities must balance the empathetic human touch with data analytics capabilities. Your employee experience initiatives need to balance the need for attracting employees who possess true craftmanship and experience with automation considerations, such as the collaboration between man, machine and algorithm. And your operational and cultural transformation efforts must tally a scalable workforce with decision-making autonomy. Your business model, meanwhile, needs to balance traditional product sale competencies with the ability to sell outcome-based and subscription offerings.
In our report we focused on five high-level evaluation criteria for each city: educational attainments, composition of the workforce, economic conditions, availability and quality of soft skills and a framework for free movement of labour. All data used in the analysis is publicly available from a broad range of European institutions and organisations.
Four of the top five European clusters are in the Nordic countries. Cities here benefit from a comprehensive, solid performance across all evaluation criteria. A surprise was the low ranking of Italian cities. However, rather than following the Italian “north-south” divide, low digital competencies largely explain these cities’ low rankings.
For cities to boost their skill and talent base, employers, educational institutions, research organisations, chambers of commerce, employment agencies, local, regional and national governments, and stakeholders from social partners and civil society, should unite forces.
To guide businesses in tapping into these European skill clusters, Forrester provides a 10-point checklist. Elements such as a detailed demand analysis for skills, attribute-based hiring, ambitious diversity, inclusion and equity initiatives, physical office redesign, high-quality training, and tapping into immigration opportunities are all part of getting access to required skills.
By Dan Bieler, Forrester
Cultivating trust in partner ecosystems
Everyone is talking about ecosystems: what they are, how they will evolve and who will own them. When it comes to operationalising ecosystems, the day-to-day reality will be one of co-marketing, co-selling and co-delivering. Channel partners and consulting companies of all shapes and sizes will either become an ecosystem on their own or will join an ecosystem to access additional skills and services for their customers.
So while ecosystems may be new, what is not new is how partnerships will function in this new world. Important things will remain important. Successful partnerships are based on trust more than anything else and it will be no different in ecosystems. Especially in sales, being willing to trust other sales teams with your data and sharing leads and funnel information can be a difficult mindset shift to make.
Building trust in partner ecosystems
At its core definition, trust is a belief that someone or something is reliable, effective, good and honest. Companies build trust by fostering transparent communication where possible, showing proactive mitigation of risk and developing an operational framework based on ethics.
When giving another company direct or indirect access to a client, we need to be able to rely on them staying true to their words and following through on their promises and your mutual agreement.
The most obvious factors are being transparent and doing what you say you’re going to do. Having a strong track record of projects that went well and are relevant to your own customer base and portfolio is important, too. You should also:
How can data be shared?
Usually, data is shared in three dimensions: customers, opportunities and prospects.
Of course, you’re not making your entire data available to your partners. But it needs to be enough data to identify where you have overlapping accounts, where you need to avoid conflict and where opportunities are coming up that you can go after together.
Thanks to emerging software platforms such as Crossbeam, P2P Global and PartnerTap, you no longer need to tediously work through spreadsheets but can now handle data in a very secure yet dynamic way.
Instead of having long email chains with spreadsheets going back and forth, these tools let you tap into your CRM and other data you already have and use daily. They protect your data so that it stays private and let you share the minimum amount necessary with potential partners to build meaningful relationships.
By mapping accounts and identifying overlapping opportunities, networking with partners who have the skillsets you’re looking for and leveraging marketplace infrastructure, SaaS tools are drastically lowering the barrier to enter ecosystems.
Knowing a partnership is built on trust
Bestselling author and sales expert Tony J. Hughes gave a strong example of a partnership that was built on trust during his session at the Alinea Partners EvolvingChannels Summit.
He spoke about a deal being negotiated between the customer and two co-selling companies, where the customer wanted to sign with only one of the partnering companies. In the executive meeting, the partner who got offered the deal alone declined it and managed to organise an arrangement that got the company he was co-selling with involved in the project – just as was planned and pitched.
The lesson here is clear: partnerships work only if you can rely on each other. If you can build strong partnerships, you’re creating an ecosystem that can lead to sustainable growth and future-proof your company for years to come.
Watch the full session on demand at evolvingchannels.com
By Alinea Partners
The metaverse: the new digital economy?
The importance of building the metaverse in an open and decentralised manner.
Imagine a virtual world in which you spend most of your working hours. A world in which you go to work, do your shopping, watch movies, play games, learn, travel, date and live out all the shared experiences you would typically have in a physical world. A persistent, immersive, comprehensive space in which everything and everyone is present.
The metaverse, in one form or another, has long been a staple of science fiction. Neal Stephenson’s 1992 novel Snow Crash gets the credit for the name, and its most well-known definition, although related concepts had been around ever since the 80s in a wide variety of media, ranging from novels to videogames. The technology required was too futuristic back then but, with accelerating development in the relevant fields, a path towards the metaverse finally seems to be forming. The choices we make over the next decade may impact the future of society and technology in ways that are at least comparable to the advent of the internet or smartphones.
Metaverse predictions
It is hard to predict, at this point, how we will interface with this world and whether it will truly present as one instance or a collection thereof. What is clear is that realising this idea is not possible in a world of silos and walled gardens. Metcalfe’s law, which states that the value of a network is proportional to the square of its user count, is critical in this context – there is little point in living in a void.
The challenges underlying the metaverse are immense. Human-computer interaction technology is far from ready, with the metaverse potentially being accessible on existing devices but benefiting from improved and more seamless virtual reality and augmented reality experiences, and potentially brain-computer interaction. The storage, networking and computational requirements may be orders of magnitude above anything today. Security will be critical, as will privacy and intellectual property.
For several of these challenges, the Web 3.0 movement may hold the solution. As philosophical as it is technical, its members have been creating tools for building an open, decentralised and democratic internet for the last decade. Can these tools be used to create a more participatory economy, empowering users to go from mere consumers to purveyors of services and goods in a truly globalised world not subject to country borders and geographical disadvantages?
Is a digital economy in sight?
Blockchain networks, whose defining characteristics are the lack of a central authority, may provide a neutral ledger underlying payment and financial services denominated in a panoply of virtual currencies. Smart contracts may mediate transactions and encode appropriate incentive mechanisms. Non-fungible tokens (NFTs), whose market slumped after a Q2 peak in crypto-art transactions, may find their killer application as the metaverse property registry. Tools for decentralised file storage, computation and self-sovereign identity management are already available and undergoing constant improvement.
In parallel, several groups are working on related standards. The adoption of open standards is essential in ensuring that developers can plug their applications into the metaverse, that virtual asset formats can be universally interpreted, and that users can choose which access interface they use.
A fully realised metaverse won’t just be a part of the digital economy – it will be its own worldwide and quasi-independent economy, whose implications may end up reweaving the fabric of society. We must strive to make the metaverse a force for global equality and inclusivity – in doing so, we will also be working towards a better reality.
How to find, analyse and resolve data quality issues
The shift to digital automation is accelerating how businesses use data products to automate processes, create innovative products and services and deliver insights and efficiencies.
Built using ever-increasing volumes of data from different sources, data products use data to drive outcomes and transform the way a business operates. The challenge for any organisation is to be able to continuously monitor and manage these data products once they are in production. As these products are fed from an increasing number of data sources, inevitable changes, broken transformation logic and concept drift will all impact the quality, reliability and, inevitably, trust in the data.
As such, today’s data teams need clear, comprehensive workflows to find, analyse and resolve data quality and reliability issues from ingestion through to consumption. They need to be able to automatically alert the right people at the right time to get ahead of data issues before there is a downstream impact on the business.
Soda is data reliability and quality company that provides open-source tools and a cloud platform that together enable data teams to create the observability they need across the entire data-product lifecycle. We believe in bringing everyone in the digital world closer to their data so they can confidently make data-informed decisions.
To empower and include everyone in the mission to establish and maintain reliable data, we provide:
It is estimated that by the end of 2022, organisations will rigorously track data quality levels via metrics, increasing data quality by 50 per cent to significantly reduce operational risks and costs. Anomaly detection is playing a huge part in this shift. To detect outlier or abnormal data points across large volumes of data, teams can use anomaly detection to apply machine learning algorithms that learn normal patterns over time. Where the behaviour of a dataset is known and predictable, users can (and should!) manually configure threshold-based monitors to define anomalous behaviour. It is important that users – the subject matter experts – can provide feedback to train the algorithm so that it can continue to learn and adapt to seasonality and acceptable variations in data quality.
Operational analytics dashboards provide a standard way of reporting on data quality efforts. With at-a-glance visibility, data teams can answer critical questions about the health and quality of their data, such as: How broad is our test coverage? Are users adopting the data quality solution in their daily work? Are data standards improving, with issues being discovered before there is a downstream impact? Is the data meeting the quality agreements? A dashboard is a compelling way to communicate the business value and impact of data quality, making it clear where data is moving the needle and where it is falling short.
Data engineers and analysts need the tools and means to deliver high-quality, reliable data products that meet the complex and evolving needs of their organisations. Engineers and analysts are often firefighting data issues when reports, dashboards, or machine learning models break, and downstream data consumers are left desperate for a solution. If engineers can test and monitor data as-code, they can efficiently set up and scale intelligent testing-as-code to check data quality across every data workload, from ingestion to transformation to production. Data analysts no longer need to rely on data engineers to implement data checks; they can do it themselves with a readable language to author checks, analyse incidents, and fix issues so that data quality remains trustworthy.
The rise of the data-domain-team approach is evolving toward decentralised data management, where data ownership is shared within a team of data engineers, product owners, scientists and analysts. In this environment of shared data ownership, teams can establish expectations for data quality with their data consumers. They can set up agreements that define what valid, timely, accurate and complete data looks like. And because everyone uses the same data reliability language, an agreements workflow easily aligns data producer and consumer expectations.
The full cost and impact of data downtime can disrupt a business and impact not just revenue, but productivity, regulatory or compliance mandates, customer retention, and employee satisfaction. Teams need a simplified process to detect, triage, diagnose and resolve data quality issues, using solid incident management best practices that include defined roles and responsibilities. Soda’s built-in incident management alleviates the pain of finding out too late that a data quality issue has had a downstream impact.
Organisations that rely on data-informed decisions need an integrated platform that creates complete transparency and provides data teams with the end-to-end observability and control in defining what good data looks like.
About Soda
Soda is the data reliability and quality platform that creates the observability data teams need to find, analyse and resolve data issues. Our open-source tools and cloud platform bring everyone closer to the data to confidently make data-informed decisions. Soda is one of the 2021 Gartner® Cool Vendors™ in Data Management, a recognition that our approach to solving the number one data management challenge faced by modern organisations – ensuring reliable, trusted data is available for all – is valid.
For more information, visit soda.io.
By Maarten Masschelein, CEO and Co-Founder, Soda Data
INDUSTRY VIEW FROM SODA
Location, location, location: how decoding geospatial data is helping innovative businesses get ahead
Our world is constantly changing, and understanding new consumer trends is a critical task for any business. This means companies struggle to identify new growth opportunities and adapt to change because they don’t have the right resources to see what is happening around them.
To overcome this, innovative businesses have started to leverage data. Yet most of them still ignore the existence and power of location intelligence and geospatial data.
Echo Analytics provides reliable, secure, and scalable geospatial datasets so companies can thrive in their data-driven projects. Could you tell us more about what geospatial data is?
Geospatial data provides information about the physical world related to places on the Earth’s surface.
This data is usually a compilation of many sources such as satellite imagery, census information, address databases, and business listings. These are combined to provide insights describing physical locations and their surroundings – which we call location intelligence.
Geospatial Data helps to produce insights about the way people interact with places in the offline world and the changes that are happening around us. This makes the world easier to understand and helps companies improve decision-making based on accurate information regarding the latest trends.
Founded in 2021, Echo Analytics is one of the pioneers in the location intelligence field in Europe. What inspired you to found Echo Analytics and what makes it different from competitors?
From left to right: Camille Chelpi (CTO), Adam Ejsmont (COO), Sebastien Rigoigne (CEO)
We’ve been in the data industry for years, and we’re fascinated by data. Currently, companies use data to become more efficient, but we’ve also seen how many organisations don’t understand how to use it.
The biggest problem in the location intelligence industry is that most data products available are hard to use. Either they are extremely standardised, and thus very inflexible, or raw. This raw, unprocessed data, requires a lot of work from data science teams to be usable.
This is where we decided to come in. At Echo, we do all the heavy lifting in terms of data collection and processing so that our customers don’t have to invest hundreds of thousands of euros in data lakes and data storage. We extract all the value there is from raw data itself and provide light, plug-and-play data files so that our customers can innovate and go to market faster.
How can location intelligence be of help to businesses across different industries?
Today, we mostly work with companies in the retail, consumer packaged goods (CPG), insurance, advertising, and real estate sectors.
When it comes to retailers and real estate agencies, we usually provide them with insights to gain competitive intelligence around their locations of interest. In both industries, companies want to obtain data on who they are competing with within an area, which locations are getting more traction, where their [retail] customers go before and after visiting a store, and so on – and these are all questions that our data helps them answer. In fact, with location intelligence, retailers and realtors are not only able to identify where to invest next, but they can also understand what they should actually be selling at their locations.
Our teams also work a lot with consumer packaged goods brands, who will usually use our data for unified point of sales (POS) analysis across different countries. Geospatial data gives them precise insights into where their target audience usually shops, what POS need additional merchandise, where to expand, where their target audience goes before or after entering the outlet, and much more.
Advertising companies are also big clients of ours. They usually leverage geospatial data to run different types of geotargeted campaigns. For them, location intelligence improves their targeting around specific points of interest and provides them with insights about macro audiences at a postcode level – all without using any personal data.
Our services also help insurance companies. Knowing how far a fire station is from a warehouse, for example, helps them improve their risk assessments, allowing them to sell smarter policies.
Working with data has no limits. We could also be talking about CRM (customer relationship management) enrichment or how this data is used by hedge funds, but we would probably be sitting here all day! Each time we talk to someone who is interested in location intelligence we find a new use case. What you can do with this data depends on your imagination as much as the industry you are in.
One question comes to mind here. If this data is so powerful then why isn’t everyone using it? What’s stopping them?
First of all, lots of businesses are still not familiar with what geospatial data is and how great of an impact it can have on improving their business. In fact, a lot of the decision-making that businesses have been dealing with for years, such as site selection, supply chain planning, financial forecasting, and more, are things that can be solved using location intelligence, yet companies are unaware of this.
Geospatial data is like the internet used to be in the 90s: no one understood its potential until one day it became essential. We are at a similar inflection point. Most industries have yet to start working with aggregated insights on a higher scale.
In addition to this, one of the most common barriers as to why businesses don’t get involved with geospatial data right now is because of a lack of data scientists in their companies. Many businesses have yet to uncover the benefits of investing in data science teams, and without them, companies struggle to understand the full power of data because they find it hard to use.
What is Echo Analytics doing to make it easier for companies to work with external data then? What makes Echo Analytics unique?
We make working with data and understanding the physical world easy for our clients. We extract all the value from raw datasets that we collect and offer our clients three data packages: Places, Shapes, and Activity. Places data is about the location of millions of points of interest (POIs) in the physical world. It gives insights into their address, name, opening and closing hours, brand affinity, and so on. Shapes data adds attributes to Places, including insights on the building size, shape, and more. Finally, our Activity data helps to clarify foot traffic trends related to Places and gives insights into consumer behaviour. All three packages are cheap to store, process-light, and plug-and-play.
Places, Shapes, and Activity data are unified across all the geographies we cover – Western EU and the USA – which means that companies can scale the data models that they have created in one country and apply them to any other without losing time to recalibrate their data pipelines.
Most importantly, data is our focus. There are a lot of companies out there for whom data is a by-product of their navigation systems or infrastructure they have built. At Echo, we are 100 per cent committed to creating data products, which means we can focus on delivering the best quality.
Today, Echo is working on becoming the leading provider of geospatial data in Europe. Are you planning to expand into additional territories soon?
We started in France, and we have expanded to 15 countries in Europe including the UK, Germany, Italy, and Spain. Now we are moving into the USA, where we are finding a real opportunity to help American businesses combine European and North American data sets. As we move into other regions – we are opening in Australia soon and have plans for Japan – the ability to combine regional data will be a big point of difference. The market is unlimited, and we want to continue driving it forward through innovation.
Where do you see Echo and the location intelligence industry a few years from now?
Echo’s mission is to help organisations innovate faster by using location intelligence. We give companies the right data at the right time to fuel innovation and focus their current resources where it matters most. We are doing this by finding ways to make this data more accessible for organisations to use. By leveraging this data, businesses will have access to a significant new stream of highly valuable business insights.
We are still a start-up, delivering high-quality datasets to help innovative teams who want to do awesome things with data. We have fun doing this. We want to grow but we also want to keep the start-up spirit, so that we can continue to attract the best people to join us in this adventure.
As for the location intelligence industry, we believe it will experience explosive growth in the next couple of years. With the world changing faster than ever before due to a global pandemic, supply chain issues, the war in Ukraine, refugee crises, and rising inflation, maintaining the business status quo is no longer an option. If you want to survive as a business, you need to adjust and look outside your own processes, knowledge, and data.
INDUSTRY VIEW FROM ECHO ANALYTICS
The Fourth Industrial Revolution: a seductive idea requiring critical engagement
Narrative frames are fundamental to unifying ideologies. They frame what is possible and impossible, which ideas can be accepted and which must be rejected. In her book, Digital Democracy, Analogue Politics, storyteller and political analyst Nanjala Nyabola examines the framing of the Fourth Industrial Revolution narrative in this light.
She argues that it is being used by global elites to deflect from the drivers of inequality and enable ongoing processes of expropriation, exploitation and exclusion. During a recent policy dialogue on the Future of Work(ers) she commented:
The real seduction of this idea is that it’s apolitical. We can talk about development and progress, without having to grapple with power.
The Fourth Industrial Revolution’s chief ideologue is Karl Schwab, chair of the World Economic Forum who published an influential book by the same name. In it he argues that digital innovations are transforming the ways in which people live, work and relate to one other. These include artificial intelligence and robotics, quantum cloud computing and block chain technology.
Compared to previous industrial revolutions, he maintains, the Fourth Industrial Revolution is evolving at an exponential pace, reorganising systems of production, management and governance in unprecedented ways.
But there is growing critique, particularly from the global South, of this capital-friendly framing of the Fourth Industrial Revolution. Many are questioning whether it should be considered a revolution at all.
The available evidence suggests that the proliferation of digital technologies has been highly uneven, driven by an older generation of technological innovation, and used to reproduce rather than transform unequal social relations.
We share the view that there is nothing predetermined or linear about what digital technology is developed, how it is used, and for what end. The challenge is how to harness digital innovations to improve the conditions of work and life, while holding capital accountable.
Arguments against
Historian Ian Moll questions whether the current myriad of digital technological innovations constitute an industrial revolution. After all, revolutions are not characterised by technological changes alone. Rather they’re driven by transformations in the labour process, fundamental changes in workplace relations, shifts in social relations and global socioeconomic restructuring.
The industrial revolution, for example, gave rise to factories that changed how people worked as well as where they lived. The centralisation of workplaces saw growing urbanisation, deepening class divides between the rich and the poor. It also saw the emergence of trade unions.
It is clear that digital technologies are reshaping the structure of the labour market and conditions of work. They are doing this through automation and labour replacement, the informalisation or Uberization of work, the imposition of algorithmic management and commodification of data.
But they seem to be deepening rather than transforming historic patterns of inequality along the lines of class, gender, race, citizenship and geographic location.
As Nyabola put it:
Data is the new oil … data points which can be extracted for profit.
Despite critiques, the African Union (AU) has embraced the Fourth Industrial Revolution as a “watershed moment for Africa’s development”. The AU describes it as an opportunity to leapfrog into the digital era, increase global competitiveness and generate new sources of employment.
Scholar-activist Trevor Ngwane argues in the edited volume, the Fourth Industrial Revolution: a Sociological Critique, that technological innovation can indeed be beneficial for the working class. It can reduce drudgery, improve working conditions and free up more time for people to engage in other meaningful activities.
The problem is that the fruits of technological innovation are being monopolised by a globalised capitalist class. Take the example of digital labour platforms. Financed primarily by venture capital funds in the global North, they have set up businesses in the global South without investing in assets, hiring employees or paying into state coffers.
This process is being buttressed by a framing that portrays the current terms of innovation as inevitable and thus uncontestable.
As Ngwane reflected during the policy dialogue:
Who can question something which is moving along the laws of nature, of history, of technology?
Setting parameters
For community practitioner Tessa Dooms, there are two potential roads:
We can allow capital to do what it wants. Or we can start imagining a world where we set the parameters for what tech should be.
Dooms agrees that the narrative of the Fourth Industrial Revolution is more aspiration than reality. But it’s precisely because it is aspirational that its terms can be shaped. What is the place of Africans in an increasingly digitised world? How are technologies affecting people’s lives, identities and access to opportunities? How can innovations advance a more just society, where people are freed up to do meaningful work? How can states use regulations and other means to ensure the benefits of technological innovation are more equally shared?
The Future of Work(ers) Research Group at the Southern Centre for Inequality Studies at the University of the Witwatersrand is hosting a six-part dialogue series. The aim is to generate further debate on the relationship between digital technologies, the changing nature of work(ers) and the implications for inequality.
Seipati Mokhema, an Associate Researcher with the Future of Work(ers), contributed to this article.
Ruth Castel-Branco, Research Manager, University of the Witwatersrand and Hannah J. Dawson, Senior Researcher, Southern Centre for Inequality Studies, University of the Witwatersrand
This article is republished from The Conversation under a Creative Commons license. Read the original article.