Objectives and Methods
Launch date – 01/10/20
Campaign objective
The Internet of Things is a well-used buzz-term that covers many different technologies and aids many different sectors, including manufacturing. Our objective has been to educate a senior business audience of over 100,000 about the new and developing technologies and trends that are helping to generate and process vast amounts of data, perform complex analytical algorithms and ultimately streamline existing business processes.
How we got there:
In order to create a campaign that would educate busy and senior business people it has been important to invest heavily in generating compelling content. We therefore produced a report that features three separate types of contribution:
- We formed editorial and distribution partnerships with Gambica and The Institute of Engineering and Technology in order to help support our narrative and disseminate the content to a relevant audience.
- We have helped produce content with senior management at Rimni Street and Hexaware to showcase their perspective on the constantly changing sector and highlight the opportunities that can be found.
- Lastly, our internal team of journalists helped supplement the report. These articles included discussion on AI’s role in exponentially increasing the rate of innovation as well as highlighting the digital skills employees of increasingly automated workforces need to have.
Content Performance Summary
IoT and the Future of Manufacturing achieved over 126,143 page views, and readers spent an average of 3 minutes and 45 seconds engaged within the report.
The report was engaged through the following platforms:
Client Page Statistics – HEXAWARE
Client Page Statistics – RIMINI STREET
Partner and Industry Influencers Engaged with IoT and Manufacturing Report
LinkedIn: “On Page 9 of Business Reporter’s new #AI/ #IOT and #Manufacturing report you can find our Sector Head for Industrial Automation; Nikesh Mistry’s article on learning outcomes from a post-pandemic situation. What have you learnt going forward? See the full report below:”
LinkedIn: “John Patsavellas, expert member of our Manufacturing Policy Panel and senior lecturer at Cranfield University, helps you cut through the jargon, increase your time and decrease costs for your #manufacturing operation in 2020: http://ow.ly/h2fH50y9TeQ ”
Twitter: “John Patsavellas, expert member of our Manufacturing Policy Panel and senior lecturer at Cranfield University, helps you cut through the jargon, increase your time and decrease costs for your #manufacturing operation in 2020: http://ow.ly/h2fH50y9TeQ ”
Social and Industry Leaders Engaged with the IoT and Manufacturing Report:
The following industry leaders have engaged with the IoT and Future of Manufacturing report through our partners’ social media promotion:
Walt Downing
Executive Vice President & Chief Operating Officer
Southwest Research Institute
Mike Gualtieri
VP & Principal Analyst Covering Artificial Intelligence
Forrester Research
Allison Snow
Vice President of Marketing
Definitive Healthcare
Mary Weston
Global Brand Manager, Corporate ADI Brand and Industrial Businesses
Analog Devices