Sanjeev Kumar Singh, Managing Director, Spectrum Networks
Not every business has benefited from digital transformation, but one company knows how to change the fortunes of many.
Digital transformation has fundamentally altered the way companies across all sectors operate. For the most part, the transformation of the past two decades has brought benefits in the form of greater efficiency, more effective project management, heightened capacity for innovation, and more. But for those who have struggled to harness the powers of new technology, life hasn’t been easy.
The Covid-19 pandemic has brought the impact of this shift into sharper focus than ever before. Some estimate that the lockdowns of 2020 and 2021 caused the pace of digital transformation to speed up by seven years, largely as a result of the transition by consumers to online channels and the requirement that people working remotely be technologically literate.
Yet not all have prospered, and the gap between companies who have been able to master the ins and outs of digitisation and those who haven’t has widened. Inflexible work cultures, slowness at upskilling employees and fear of change have combined to make digital transformation not the great equaliser that many thought it would be, but rather the driving force behind a disparity in the fortunes of companies.
If the early months of the pandemic revealed the absolute necessity of upskilling, then the reduced growth prospects for companies who suffered as a result of poor mastery of tech brought home even harder the fact that nearly every aspect of the running and success of a business now depends on that mastery. Examples abound: not knowing how an application works slows the delivery of projects; malfunctioning communications platforms leave a client with a poor impression; technical mistakes cause a loss of confidence; and employee morale nosedives as a result. Deadlines are missed, clients start to look elsewhere and business is lost.
Long before the pandemic, Spectrum Networks had already developed a reputation as a leading provider of bespoke training to companies who felt they were struggling to keep pace with the transformation. What made it stand out was its emphasis on people as the unit of single-most importance in a business. The range of tools and platforms designed to enhance performance would only ever be effective if the people using them understood their power. People came first, Spectrum Networks always argued, and it was investment in people’s skills and abilities, more than technology, that would change the fortunes of a company.
Its vision has played a major role in its growing popularity among businesses, so much so that it was a finalist in this year’s Business Excellence (Learning) 2021 Microsoft Partner of the Year Award. With the means to track the progress of employees undergoing its skilling programmes, determine in fine-grained detail where they are struggling and design programmes around their unique needs, it has been able to give employees a level of attention that has been lost amid the chaos of the pandemic. With Spectrum Network’s help, employees have felt as if they are moving forward – and the business can start to move forward too.
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