Jody Glidden, Chief Executive Officer and Co-Founder, Introhive
It’s rare for a start-up to understand its identity in the early stages. Start-ups are always evolving, and the story of Introhive is no different. The road has not been short, it’s not been particularly straight and there have been more than a few bumps.
Introhive began by looking at medium and large enterprises and wondering why sales teams seemed so busy doing things that didn’t seem to have very much to do with sales. If companies were lucky, sales teams were spending 20 per cent of their time painstakingly entering data into CRMs. For many organisations, CRMs felt like the junk drawer in your kitchen. There were a lot of things in there but rarely were they useful at the time.
In the unlucky companies, sales teams weren’t spending 20 per cent of their time inputting data – they weren’t inputting data at all. They saw it as a waste of time because they knew they would probably never see that data again, and they certainly wouldn’t use it. This is where we saw the possibility. What if you could use all that data?
What if you could create a tool that would take all the data inside your CRM and display it in ways that people could easily understand? What if you knew who was talking to who and how those conversations directly impacted organisational relationships and, ultimately, sales? Would people take the time to enter all that data if it helped them do their job?
From there, we went further. We realised that by connecting communications systems, we could automatically log interactions and begin to surface the health of relationships through insights and actionable advice. Everything started with a very simple problem and we’ve been working on the solutions ever since. The harder the problem, the fewer the number of people willing to try to solve it and we used that time and space to our advantage.
These solutions have evolved into a powerful, easy-to-use system that does most of the work while you’re busy taking care of business. Implementation plans are lightweight and straightforward, which allows us to deliver results almost immediately.
Even better than the outstanding tools we’ve developed over the years are the people we’ve brought on board to help build and share them with the world. We’ve got an incredible team of full-time recruiters and we exercise patience. We seek out people that are focused on creating the right product for our customers. Our team is made up of driven individuals that love to learn and there’s still so much to discover in this continuously emerging category. We’re up to the challenge.
To learn more about how you and your company can use AI-powered solutions to grow your business, visit introhive.com and reach out for a demo today.