q The future of work is automation. And that’s good news - Business Reporter

The future of work is automation. And that’s good news

According to the Work­front State of Work report, which includes survey data from 2,000 UK knowledge workers annually, 77 per cent of us believe that automation will free up our time so we can innovate at work.

In light of this excitement for automation, certain solutions are quietly (but quickly!) gaining traction. Chatbots are revolutionis­ing customer service, algorithms are changing the hiring process, machine learning is upending the way we sell, and the success or failure of marketing campaigns is tracked in real time. Even building facilities are being managed by automation, with temperature controls automatically shifting depending on the time of day or day of the week.

Still, the situation can some­times be daunting, as 40 per cent of those we survey say they know people who have already lost jobs because of automation. It’s clearly not a time to coast – blindly hoping that the best will come regardless of how you prepare. Instead, it’s a time to be proactive, yet optimistic.

After all, as automation takes over more of the mundane tasks we don’t want to do, we’ll find that we have more time for the tasks that make us human. Instead of rummaging through email or filing our 20th invoice of the day, we will be able to spend more of our time solving intricate problems, brain­storming potential solutions, and being face-to-face with each other. Once this is the case, as so many UK workers believe it will be, we’ll find that work is more pleasant and engaging than ever.

by Jada Balster, Vice president, marketing at Workfront



© Business Reporter 2021

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