How to ensure remote, flexible working benefits the bottom line

Whether it’s on trains, in airport lounges, at home or in a café, for a growing number of people “the office” is wherever they happen to be. According to a recent YouGov poll, 54 per cent of office workers are now allowed to work remotely, with 30 per cent feeling that this ability increases their productivity.

It might be convenient, but does remote working really let people work as effectively as in a traditional office? Some degree of background noise can be good for creativity, research shows. But beyond a certain volume it becomes disruptive. Other distractions and a basic lack of essential facilities and support can also hinder effective working. This has an effect on productivity and, ultimately, on profitability.

But beyond offering the basics, it’s also important to choose somewhere for your remote workers which reflects the values and corporate image of your business – and it was this that gave Adam Blaskey the idea to launch The Clubhouse. Based on the simple premise of making its members and their businesses more successful, The Clubhouse is now London’s leading business members’ club and meeting space, providing a more flexible and cost-effective alternative to a London office, with bases in Mayfair, St James’s, The City and Hol­born Circus. “We provide innovative, design-led, flexible meeting and workspaces in central London created around the needs of both fast-growing SMEs and large corporates who are looking for a smarter, more flexible alternative to a London office or a better way to do business,” says Blaskey.

 Business leaders across a multitude of sectors are now realising this approach to remoting working locations offers many benefits, and not just for managing physical office space. “A growing number of the C-suite are beginning to understand that providing their staff with a dedicated, well-equipped, professional working en­vironment – a proper London base – where they can concentrate on their tasks when working remotely is having an effect on the bottom line,” he explains.

Concerns about issues such as confi­dentiality when staff are working remotely, and discussing sensitive issues such as HR matters, new product development or growth plans are also growing among business leaders and boards. As such, a professional environment is important to both improve productivity and make teams feel comfortable that they have the tools and flexible spaces they require on demand to make important, often sensitive deci­sions. But there is more.

“Company leaders are talking to me about the increasing fight for talent,” says Blaskey. “Many are realising that to attract, recruit and retain the best people they need to offer the growing number of their staff who work remotely a better environment than a noisy, crowded coffee shop.”

Remote working spaces and shared offices have long been associated with start-ups and freelancers. But today, clients of The Clubhouse are more likely to be faster-growing SMEs and global companies such as Tesla, BP, Morgan Stanley and BUPA. “As a business we have one aim and that’s to make our members and their businesses more successful. We provide everything a business needs without the overheads of a central London office,” says Blaskey.

Read more about how to make your teams flexible working benefit the bottom line.

© Business Reporter 2021

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